Comparative Advertising: Avoiding Trademark Infringement, Disparagement
Lessons From Recent Cases, Avoiding Pitfalls, and Substantiating Comparative Claims
June 25, 2019 • CLE • Live Webinar
This CLE webinar will guide counsel to companies using or facing competitor comparative advertising. The panel will examine the use of competitor's marks/logos in advertising, puffery vs. actionable comparative advertising, the use of consumer-generated content related to competitors, and substantia...
Trademark Representation Risks: Best Practices for Reducing Malpractice and Ethics Complai...
Recognizing and Eliminating Problem Behavior, Identifying and Preventing Client Conflicts,...
May 8, 2019 • CLE • CLE On-Demand, Download
This CLE webinar will guide patent counsel on minimizing the risk of malpractice claims in trademark representations. The panel will examine common pitfalls and problematic behavior, client conflict issues, and more through different hypothetical scenarios. The panel will also offer guidance on step...
Product Trade Dress After Converse: Secondary Meaning and Infringement Redefined
Meeting the Court's New Test for Secondary Meaning, Timing of Infringement, Demonstrating...
February 6, 2019 • CLE • CLE On-Demand, Download
This CLE webinar will guide IP counsel on protecting product trade dress after the Federal Circuit's decision in Converse Inc. v. Int'l Trade Comm'n (2018). The panel will discuss the court's new test for secondary meaning, the timing of infringement and the likelihood of confusion test.
Blockchain in Trademark Transactions, Enforcement
Documenting Use in Commerce, Detecting Counterfeit Goods, Chain of Ownership and Assignmen...
December 4, 2018 • CLE • CLE On-Demand, Download
This CLE webinar will examine the many possible uses of blockchain for trademark transactions. The panel will discuss how brand owners can leverage blockchain in establishing, licensing and enforcing trademark rights.
Trademark Infringement: Demonstrating Irreparable Harm to Obtain an Injunction
Navigating Inconsistent Court Treatment, Proving Harm With and Without Survey Evidence
May 10, 2018 • CLE • CLE On-Demand, Download
This CLE webinar will guide trademark counsel on the courts' treatment of irreparable harm since the eBay decision. The panel will also discuss the steps to take to prove irreparable harm and obtain an injunction--both with and without survey evidence.
Functionality in Trademark Prosecution and Litigation
Protecting Trademarks/Trade Dress and Defending Against Infringement Claims: Functionality...
October 10, 2017 • CLE • CLE On-Demand, Download
This CLE webinar will provide guidance to IP counsel on protecting trademarks and trade dress and defending against such claims, and dealing with the challenges and limitations related to functionality and aesthetic functionality. The panel will examine functionality as it is applied in trademark ap...
Responding to Trademark Office Actions: Assessing Response Alternatives and Persuading the...
Overcoming Challenges With Descriptiveness, Likelihood of Confusion, Deceptiveness, and Mo...
September 12, 2017 • CLE • CLE On-Demand, Download
This CLE webinar will provide guidance for trademark counsel responding to Trademark Office Actions on the key considerations and potential alternative responses. The panel will offer strategies for counsel to overcome PTO objections that arise in the trademark application process.
Wearable Technology: Protecting IP Rights and Minimizing Infringement Risks
Leveraging Utility Patents, Design Patents, Trademarks and Trade Dress to Safeguard IP
August 23, 2016 • CLE • CLE On-Demand, Download
This CLE webinar will provide guidance to IP counsel on ways to leverage IP protection to safeguard rights in wearable technology. The panel will provide their perspectives on best practices for protecting wearables with IP rights.
Trade Dress Rights Enforcement: Prosecuting Infringement Claims
Proving Protectable Trade Dress and Likelihood of Confusion, Defeating Defenses
June 28, 2016 • CLE • CLE On-Demand, Download
This CLE webinar will provide guidance to IP counsel on the enforcement of protectable trade dress. The panel will examine the requirements for trade dress infringement and will review recent cases. The panel will offer best practices for enforcing trade dress rights.
Leveraging USPTO Technology Evolution Pilot Program
Amending Identifications of Goods and Services in Trademark Registration
December 15, 2015 • CLE • CLE On-Demand, Download
This CLE webinar will provide guidance to IP counsel on leveraging the new USPTO pilot program to amend identifications of goods/services in trademark registrations. The panel will discuss what can be done under this program, who can take advantage of it, and the program's pros and cons. The panel w...
Leveraging Fluid Trademarks
Best Practices for Creating and Using Fluid Marks to Enhance Brands Without Compromising I...
May 21, 2013 • CLE • CLE On-Demand, Download
This CLE webinar will provide guidance to IP counsel on the challenges involved in using and protecting fluid trademarks. The panel will offer approaches to avoid weakening of the trademark when using fluid marks intended to enhance the brand.
Certification Marks: Legal Challenges
Owner Implementation and Monitoring of Certification Programs, and Licensee Qualification...
July 11, 2012 • CLE • CLE On-Demand, Download
This CLE webinar will prepare counsel to certification mark owners with best practices for implementation and monitoring of certification mark programs and provide guidance to counsel for mark licensees on effectively managing such marks.
Trademark Fraud on the USPTO
Meeting the Challenges of Pleading and Proving Fraud After Bose
November 10, 2010 • CLE • CLE On-Demand, Download
This CLE webinar will provide guidance for counsel to trademark owners, applicants and practitioners on the rapidly developing post- Bose case law and the reckless disregard standard. The panel will offer strategies for meeting the challenges of pleading and proving fraud at the TTAB.
Protecting and Licensing Trademarks in China
Safeguarding Brands and Marks in the Global Marketplace
November 18, 2009 • CLE
This seminar will discuss registration and licensing of trademarks in China, enforcement of trademark rights, and best practices for protecting trademarks for businesses either entering the Chinese market or already doing business there.
Combating Trademark Counterfeiting on the Internet
Strategies to Protect Brands in Cyberspace
August 19, 2009 • CLE • CLE On-Demand, Download
This seminar will provide strategies for trademark owners and their counsel to protect against online counterfeiting. The panel will outline strategies for developing a comprehensive online brand protection program and pursuing enforcement actions against online counterfeiters.
Contextual Advertising on the Internet: The Evolving Trademark Challenge
Strategies to Protect Brands and Avoid Liability for Infringement
July 14, 2009 • CLE • CLE On-Demand, Download
The teleconference/webinar format offers two options for participation: audio only via telephone (download speaker handouts prior to the program) or audio via phone plus online viewing of speaker-controlled PowerPoint presentations.
This seminar will examine how the courts are addressing trademark...