Sustainability in Trademarks: Leveraging Marks to Convey Eco-Friendly Brands, Avoiding Potential Pitfalls
Recording of a 90-minute premium CLE video webinar with Q&A
This CLE webinar will guide IP counsel on leveraging trademarks to convey sustainability. The panel will discuss the impact on brands and how they message their eco-friendly brands. The panel will offer best practices for brand owners to consider when using marks to communicate the brand's eco-friendly initiatives.
Outline
- Sustainability in trademarks
- Potential pitfalls
- Impact on brands
- Messaging
- Best practices
Benefits
The panel will review these and other key issues:
- How can green trademarks help brands promote sustainability?
- What potential challenges do companies face when seeking to use trademarks to convey sustainability?
- What best practices should companies and counsel employ to leverage marks to communicate eco-friendly products?
Faculty
Michelle P. Ciotola
Partner; Chair of the Trademark & Copyright Practice; Co-Chair of the Consumer Products Practice
Cantor Colburn
Ms. Ciotola concentrates her practice on counseling, protecting and enforcing trademark, trade dress, copyright, and... | Read More
Ms. Ciotola concentrates her practice on counseling, protecting and enforcing trademark, trade dress, copyright, and related IP rights, as well as counseling clients in unfair competition, internet, advertising, and promotions law. She assists clients in the development and exploitation of their trademark portfolios, including clearance of marks; prosecution of trademark applications before the USPTO; and identifying important overseas jurisdiction and filing or coordinating with local counsel for protection and enforcement of marks in those jurisdictions. Ms. Ciotola develops strategies for the enforcement of her clients’ IP rights, including preparing demand letters, negotiating settlement agreements, handling opposition and cancellation actions before the TTAB, and coordinating and overseeing litigation with local counsel around the world. She also develops strategies for enforcement of her clients’ IP rights online, including handling Uniform Domain Name Dispute Resolution Policy proceedings. Ms. Ciotola attends and speaks at the world’s leading trademark industry association gatherings, including the INTA, MARQUES, the European brand owner association, European Communities Trade Mark Association and the Asociancion InterAmericana de la Propriedad Intelectual (ASIPI). She also talks about trademarks on her podcast, IP Obsessed.
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Paul Coble
Attorney
Harris Bricken Sliwoski
Mr. Coble has helped clients navigate and mitigate risk relating to intellectual property and heavily regulated markets... | Read More
Mr. Coble has helped clients navigate and mitigate risk relating to intellectual property and heavily regulated markets such as alcohol, biotech, personal data, pharmaceuticals, and, of course, cannabis. He has managed international trademark portfolios, crafted complex licensing agreements, and shepherded all types of IP throughout their lifecycles, from conception to commercialization to enforcement.
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