Blockchain in Trademark Transactions, Enforcement

Documenting Use in Commerce, Detecting Counterfeit Goods, Chain of Ownership and Assignments, and More

A live 90-minute premium CLE video webinar with interactive Q&A

Wednesday, December 9, 2020 (in 13 days)

1:00pm-2:30pm EST, 10:00am-11:30am PST

or call 1-800-926-7926

This CLE webinar will examine the many possible uses of blockchain for trademark management and transactions. The panel will discuss how brand owners can leverage blockchain in establishing, licensing, and enforcing trademark rights.


Among the many issues that trademark and brand owners face is demonstrating use in commerce and battling counterfeits. Blockchain is a database that stores a ledger of assets and transactions and authenticates transactions. Blockchains complement trademarks well. For example, the trademark identifies a source while blockchain validates that source.

Blockchain has many useful purposes, including providing a time-stamped record of the creation of IP, registering and clearing trademark rights, using smart contracts to establish and enforce trademark licenses, detection of counterfeit or fake goods, and more.

Listen as our authoritative panel discusses the use of blockchain in the context of trademark transactions. The panel will also address tracking trademark licenses, detecting counterfeit goods, documenting trademark usage, and verifying certifications. The panel will offer guidance for leveraging blockchain to impact trademark transactions.



  1. Overview of blockchain technology
  2. Uses of blockchain in trademark transactions
    1. Record of brand transactions
    2. Confirming supply chain and authenticity
    3. Register and clear IP rights
    4. Evidence of use in commerce
    5. Establish and enforce trademark licenses
    6. Evidence of chain of ownership
    7. Authentication
    8. Detection of grey or parallel imported goods
    9. Certification verification
  3. Best practices for leveraging blockchain


The panel will review these and other high profile issues:

  • Will blockchain impact trademarks?
  • What are the benefits of blockchain in trademark transactions?
  • How can brand owners use blockchain to reduce the number of counterfeits?
  • What steps should counsel take to leverage blockchain to enforce trademark rights?


Biller, Anthony
Anthony J. Biller

Managing Partner
Michael Best & Friedrich

Mr. Biller has extensive experience in patent, trademark, copyright, and trade secret litigation in trial and appellate...  |  Read More

Collen, Bennett
Bennett Collen

Triblock Advisory

Mr. Collen leads GoDaddy's blockchain + trademark initiative and is an adjunct professor at the Boston College...  |  Read More

Raimer, Anna
Anna E. Raimer

Jones Day

Ms. Raimer works with clients to design and implement worldwide trademark protection programs, strengthen their IP...  |  Read More

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