Trade Dress, Design Patent, and Copyright: Strategies to Maximize Protection, Challenge and Defeat Infringement

Recording of a 90-minute premium CLE video webinar with Q&A

Conducted on Thursday, November 12, 2020

Recorded event now available

or call 1-800-926-7926
Course Materials

This CLE course will guide IP counsel on maximizing the protection of product design and packaging by using trade dress, trademark, patent, and copyright law. The panel will discuss the advantages and mechanics of design patent protection and trade dress protection.


Trade dress and design patent issues are at the forefront of intellectual property disputes. Counsel to some of the world's most successful brands are increasingly using trademark and design patent law to protect unique features of product design and packaging.

Recent court cases underscore the need for counsel to guide product owners in identifying distinctive aspects of the design for protection under trademark law and novel features to protect under design patent law.

Product design can be a business' most valuable asset, so developing a company's enforcement strategy is critical. Counsel must consider how to leverage trademark, copyright, and design patent law to protect and prevent a design from infringement. Defense counsel must prepare with practical strategies to refute such claims.

Listen as our authoritative panel of IP attorneys examines the advantages and mechanics of design patent protection and trade dress protection. The panel will review how design patent protection can coexist with trade dress protection and how copyright protection can shield products from infringement.



  1. Advantages and mechanics of design patent protection
  2. Advantages and mechanics of trade dress protection
  3. How design patent protection can coexist with trade dress protection
  4. How copyright protection comes into play


The panel will review these and other critical issues:

  • What advantages does design patent have over trade dress protection in protecting against infringement?
  • What role do trademark and copyright law play in protecting product and packaging designs?
  • What are successful tactics for counsel to protect product and packaging designs?


Jacobs-Meadway, Roberta
Roberta Jacobs-Meadway

Author; Trademark Attorney (Ret.)

Ms. Jacobs-Meadway has more than 40 years of experience representing clients in a wide range of industries in...  |  Read More

Litowitz, Robert
Robert D. Litowitz

Kelly IP

Mr. Litowitz has over 30 years of experience in litigating patents, trademarks, and other intellectual property...  |  Read More

Wilkes, Meredith
Meredith M. Wilkes

Jones Day

Ms. Wilkes is a trial lawyer whose practice is focused on brand protection and enforcement. She has led...  |  Read More

Access Anytime, Anywhere

Strafford will process CLE credit for one person on each recording. All formats include course handouts.

To find out which recorded format will provide the best CLE option, select your state:

CLE On-Demand Video