Trademark Genericism: Minimizing Risks to Brands, Protecting Brand Value, Best Practices, and Lessons From Recent Federal and Agency Decisions
Recording of a 90-minute premium CLE webinar with Q&A
This CLE course will guide trademark counsel and brand owners on genericism and its threat to brands. The panel will discuss the risks of genericide to brand owners and where and how they arise. The panel also will discuss the steps companies and their counsel should take to minimize these risks. The panel will review recent federal court cases and TTAB proceedings addressing genericism and the lessons learned from those decisions.
- Risks of genericide to brands
- Steps to minimize risk of genericide
- Lessons from recent court and agency decisions
The panel will review these and other important issues:
- What risk does genericness pose for trademarks and brand owners?
- Can a mark's use in every day practice demonstrate genericness? Can counsel use such evidence in litigation to prove genericness?
- What steps should counsel take to protect marks from genericide?
Stephen R. Baird
Mr. Baird works with clients to address their most difficult trademark problems. He provides strategic guidance on... | Read More
Mr. Baird works with clients to address their most difficult trademark problems. He provides strategic guidance on trademark usage and clearance, branding strategies, domestic and worldwide portfolio management, litigation and enforcement, internet domain name and trademark disputes, licensing, and prosecution. His trademark and brand protection work has gained notoriety for the protection and registration of nontraditional trademarks, product configuration trademarks, and trade dress and product packaging trademarks.Close
Candice E. Kim
Ms. Kim focuses her practice on the clearance, procurement, maintenance, enforcement, licensing, and monetization of... | Read More
Ms. Kim focuses her practice on the clearance, procurement, maintenance, enforcement, licensing, and monetization of intellectual property rights, including trademarks, trade dress, domain names, copyrights and rights of publicity. She counsels clients on all aspects of the branding process. She has wide-ranging experience in trademark prosecution, licensing, enforcement, and TTAB opposition and cancellation proceedings, with an emphasis on global brand expansion and management through strategic trademark filing, protection, and enforcement programs.Close
Sabina A. Vayner
Ms. Vayner represents brand owners and creators across a broad spectrum of industries in trademark, copyright, and... | Read More
Ms. Vayner represents brand owners and creators across a broad spectrum of industries in trademark, copyright, and advertising litigation, enforcement, and counseling matters. She has experience litigating federal trademark, copyright, false advertising, and trade dress infringement actions, and regularly represents clients in proceedings before the TTAB. Ms. Vayner additionally advises clients on a wide variety of issues to minimize the risk of disputes, including those involving copyright and trademark clearance and portfolio management, advertising review, social media, and right of publicity.Close