Trademark Maintenance: Monitoring, Renewing, and Auditing Marks to Ensure Brand Protection
Recording of a 90-minute premium CLE webinar with Q&A
This CLE course will guide trademark counsel on trademark maintenance. The panel will discuss the monitoring of marks and the renewal process. They will address protecting a company's brand by conducting regular trademark audits, examine recent case law, and provide best practices for maintaining trademarks.
- Trademark monitoring
- Benefits/reasons to monitor
- Disadvantages of failing to monitor
- Trademark renewals
- Deleting goods and services not in use
- Specimens of use evidence
- Excusable non-use
- Trademark audits
The panel will review these and other key issues:
- What are the disadvantages of failing to monitor trademarks?
- What steps should counsel take when a company has expanded the offering of products or services of an existing trademark?
- When can a trademark owner claim excusable non-use of a mark?
Jennifer L. Barry
Latham & Watkins
Ms. Barry has significant experience in all aspects of commercial intellectual property, including trademark... | Read More
Ms. Barry has significant experience in all aspects of commercial intellectual property, including trademark prosecution and worldwide trademark portfolio management; trademark and trade dress infringement counseling and litigation; trademark licensing counseling and litigation; domain name portfolio management and recovery of domain names; and website/e-commerce counseling and litigation.Close
Julia Anne Matheson
Potomac Law Group
Ms. Matheson's practice covers all areas of trademark, trade dress, product configuration, and unfair competition... | Read More
Ms. Matheson's practice covers all areas of trademark, trade dress, product configuration, and unfair competition law including worldwide clearance, portfolio management, and enforcement, due diligence, false advertising, licensing, social media, and internet disputes. She has been lead counsel in well over 100 inter partes proceedings before the Trademark Trial and Appeal Board (TTAB), and has significant experience litigating in federal district courts. Ms. Matheson represents clients ranging from startups to Fortune 100 companies and multi-national organizations in numerous industries including communications/internet, consumer goods, personal care products, retail, food and beverage, fashion, entertainment, pharmaceutical, healthcare, technology, manufacturing, and financial services as well as numerous associations and charities.Close