Food and Beverage Class Actions: Litigating False Advertising, Labeling, Slack-Fill Packaging or Food Safety Claims

Navigating Issues of Ascertainability, Predominance, Preemption, Standing and More

A live 90-minute CLE webinar with interactive Q&A


Thursday, July 13, 2017
1:00pm-2:30pm EDT, 10:00am-11:30am PDT

Early Registration Discount Deadline, Friday, June 23, 2017


This CLE webinar will provide class litigators with a deep dive into pursuing and defending against class action lawsuits targeting the food and beverage industry businesses. The panel will review recent court rulings in class suits against food and beverage manufacturers, distributors, and retailers based on false advertising, mislabeling, slack-fill packaging, and food safety violations. The panel will offer their perspectives and insights, outlining practical strategies for plaintiff and defense counsel to address both the merits of the claims and certification as a class action.

Description

Food and beverage manufacturers, distributors and retailers are facing a rapidly growing number and type of class action filings, alleging false advertising, mislabeling, deceptive packaging, food-borne illnesses, and contaminated products. Monetary damages in these cases are often astronomical, i.e., based on annual sales of the product at issue, punitive and statutory damages, and attorney fees and costs.

Historically a target for personal injury class claims, food and beverage businesses are facing an escalation in class claims based on misleading food labeling using popular descriptors, such as “natural,” “organic,” “ethically sourced” or “GMO free,” and apparently deceptive “weight out” changes (reducing the amount of product with non-functional slack-fill in oversized but familiar packaging) (Starkist tuna, McCormick pepper).

Pursuing or defending class suits against food and beverage businesses requires counsel to navigate and distinguish the boundaries among and between various federal laws and agency regulations (FDA, FTC and U.S. Department of Agriculture) and state consumer protection laws. Plaintiff and defense counsel must consider preemption, primary jurisdiction, plausibility, and standing to pursue claims or obtain dismissal.

Listen as our authoritative panel of class action counsel discusses current trends and case law developments in food and beverage class action lawsuits. The panel will outline strategies for plaintiff and defense attorneys to increase the likelihood of success during class certification and at trial.

Outline

  1. Food and beverage class actions—latest legal trends and developments
    1. False advertising
    2. Mislabeling
    3. Slack-fill packaging
    4. Food safety
  2. Litigation strategies—plaintiff and defense perspective
    1. At certification
    2. At trial

Benefits

The panel will review these and other key issues:

  • Strategies and tactics for plaintiffs’ counsel in pursuing food and beverage class actions
  • Defense counsel approaches to prevail at certification and trial in food and beverage class claims
  • Latest legislative and case law developments impacting food and beverage claims

Faculty

David T. Biderman, Partner
Perkins Coie, Los Angeles

Mr. Biderman focuses his practice on mass tort litigation and consumer class actions. He heads the firm's Mass Tort/Toxic Tort Defense group and has represented a wide variety of companies in state and federal courts in California for 30 years. On consumer class actions, Mr. Biderman represents packaged food companies, coffee companies, dairy companies, footwear companies and others whose nutritional or health claims have been challenged. He speaks and writes regularly on class action issues.

Robert E. Boone, III, Partner
Bryan Cave, Los Angeles

Mr. Boone is the Leader of the Firm's Class and Derivative Actions Client Service Group. His practice focuses on defending financial institutions and manufacturers against consumer class actions, complex commercial disputes and product liability/tort litigation in federal and state courts nationwide. He represents food manufacturers against slack fill claim and authored the article, Defending Food Packaging Design Against Slack Fill Claims.

Yvonne M. McKenzie, Partner
Pepper Hamilton, Philadelphia

Ms. McKenzie is a member of the Firm’s Food and Beverage Industry Group and focuses her practice on counseling and defending companies with products regulated by the FDA, including prescription medications, food and beverages. She has extensive experience litigating class action suits brought by consumers and third-party payors alleging false advertising and fraud in violation of state consumer fraud and unfair trade practice laws. She advises clients in the food and drug industries on regulatory compliance and risk assessments and mitigation strategies, including counseling on advertising and other promotional activities, as well as statements made in labeling, scientific disclosures, press releases and regulatory submissions to U.S. and foreign regulatory agencies.

Robert D. Phillips, Jr., Partner
Alston & Bird, San Francisco

Mr. Phillips is a business litigator with nearly 40 years of experience assisting numerous companies in high-stakes class actions and other litigation related to unfair competition, false advertising, privacy issues, product liability, labor and employment, life insurance, financial services, trade secret litigation and food labeling. His counsel extends to litigation involving financial products, consumer products, life insurance and annuity sales, advertising and labeling cases against manufacturers and retailers, employment issues, antitrust and product liability. In addition to serving clients throughout California, he serves as lead counsel in national class actions in jurisdictions across the country and has won numerous cases in state, federal and appellate courts.


Live Webinar

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This webinar is eligible for at least 1.5 general CLE credits.

CLE credits are not available for PR.

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The speakers spoke in an understandable format with lots of examples.

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Cimarron Lumber

The seminar covered an important subject with major policy implications and the speakers addressed it completely with professionalism and thorough knowledge.

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Class Action Law Advisory Board

Thomas Allen

Partner

Reed Smith

Steve Berman

Partner

Hagens Berman Sobol Shapiro

Brian Boyle

Partner

O'Melveny & Myers

H. Douglas Hinson

Partner

Alston & Bird

Daniel R. Karon

Founder

Karon LLC

Robert S. Kitchenoff

Partner

Weinstein Kitchenoff & Asher

Neal R. Marder

Partner

Akin Gump Strauss Hauer & Feld

Michael McCluggage

Partner

Eimer Stahl

W. Ray Persons

Partner

King & Spalding

William B. Rubenstein

Professor

Harvard Law School

or call 1-800-926-7926

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