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Leveraging Demand Letters to Obtain High Settlements in Auto Accident Cases

Using AI in Drafting, Setting the Tone, Forming First Impressions, Conveying Seriousness, Differentiating Your Clients Claim

A live 90-minute CLE video webinar with interactive Q&A

This program is included with the Strafford CLE Pass. Click for more information.
This program is included with the Strafford All-Access Pass. Click for more information.

Wednesday, May 15, 2024

1:00pm-2:30pm EDT, 10:00am-11:30am PDT

or call 1-800-926-7926

This CLE course will discuss strategies for personal injury attorneys to draft and leverage demand letters in auto accident cases to maximize settlements, get cases resolved faster, and create better results for clients. The panel will consider the pros and cons of demand letter automation and the use of generative AI to create demand letters.


In auto accident cases, the plaintiff's demand letter is critical in setting the tone and forming first impressions with the insurance company. It is your opportunity to frame the narrative and convey the seriousness and magnitude of your client's claim to obtain the maximum offer, as well as show that you are prepared to take the case to litigation if a fair settlement cannot be reached.

Consequently, personal injury counsel must be deliberate and strategic in drafting a demand letter that is persuasive. A demand letter should make it easy for the adjuster to see your client’s claim the way you do.

Today's demand letter must present a convincing case that the auto accident claim presents a good liability case with damages that justify a significant offer. The demand should detail the four medical corners of the case and highlight any relevant administrative, legal, and economic factors in play. The demand should not just provide the key facts, but frame the case favorably while preempting the insurance company’s preconceptions.

The advent of AI and automated demand letters requires attorneys to evaluate whether automation can achieve these goals and in what types of cases.

Listen as our authoritative panel discusses their personal experiences with drafting and leveraging demand letters in auto accident cases that have resulted in significant settlements for their clients.



  1. Best practices for drafting the demand letter
  2. Timing considerations: when to submit the demand letter


The panel will review these and other key issues:

  • What are the key considerations for personal injury attorneys drafting demand letters in auto accident cases?
  • What are some of the pitfalls personal injury counsel have confronted when drafting and submitting demand letters, and how can they be avoided?
  • How can counsel use insurer oversights or errors as leverage to increase the settlement amount?


Cook, Kelly
Kelly E. Cook

Founding Partner
Wyly & Cook

Mr. Cook is a founding partner of Wyly & Cook, PLLC. He is a member of the Houston Trial Lawyers Association,...  |  Read More

Houghton, Rick
Rick J. Houghton

Michigan Auto Law

Mr. Houghton is an attorney in the firm’s litigation division. He prides himself on providing excellent client...  |  Read More

Kemp, Alexander
Alexander P. Kemp

Michigan Auto Law

Mr. Kemp is an attorney in the firm’s litigation division. He has been with the firm for several years, beginning...  |  Read More

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You may pre-order a recording to listen at your convenience. Recordings are available 48 hours after the webinar. Strafford will process CLE credit for one person on each recording. All formats include course handouts.

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