China's New Trademark Law: Maximizing IP Protection

Navigating Key Changes in Trademark Hijacking, Expanded Scope of Registration Eligibility, Application and Opposition Procedure, and More

Recording of a 90-minute premium CLE webinar with Q&A

Conducted on Tuesday, December 16, 2014

Recorded event now available

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Course Materials

This CLE course will examine China’s new trademark law and the significant changes coming this spring. The panel will prepare IP counsel to navigate the new trademark system in China to maximize IP protection.


On May 1, 2014, China’s long-anticipated PRC Trademark Law went into effect. The law significantly changes the previous trademark law and addresses malicious registrations and trademark hijacking.

Among other key changes are treatment of bad faith registrations, facilitation of the application process, opposition and dispute procedures, expanded cancellation/revocation of trademark registration, and enforcement of trademark rights.

Our panel of IP attorneys, with extensive experience in Chinese law, will prepare you to understand the changes in China’s trademark law to navigate the new rules to protect companies’ marks.

Listen as our panel examines China’s new law and the key changes from the previous system. The panel will provide guidance for operating under the new system and utilizing the new law to better protect IP rights.



  1. China’s new law
  2. Key changes from previous system
    1. Bad faith registrations
    2. Application procedures
    3. Invalidation procedures
    4. Cancellation procedures
    5. Trademark assignments
    6. Opposition and dispute procedures
    7. Cancellation/revocation
  3. Best practices for operating under the new system and protecting IP rights


The panel will review these and other key issues:

  • How does the new law improve a brand owner’s ability to address trademark hijacking?
  • What are the expanded circumstances under which an entity can request the CTMO to cancel a registered mark?
  • How have opposition and dispute procedures changed under the new law?
  • What additional enforcement measures does the new law provide brand owners?


Georgia Chiu
Georgia Chiu

Hogan Lovells International

Ms. Chiu has wide experience handling contentious intellectual property matters including patent and trade mark...  |  Read More

Yu-An Chang
Yu-An Chang

Senior Associate
Hogan Lovells International

Mr. Chang has broad experience in advising on intellectual property matters in Greater China. He regularly assists...  |  Read More

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