China's New Trademark Law: Maximizing IP Protection
Navigating Key Changes in Trademark Hijacking, Expanded Scope of Registration Eligibility, Application and Opposition Procedure, and More
Recording of a 90-minute premium CLE webinar with Q&A
This CLE course will examine China’s new trademark law and the significant changes coming this spring. The panel will prepare IP counsel to navigate the new trademark system in China to maximize IP protection.
Outline
- China’s new law
- Key changes from previous system
- Bad faith registrations
- Application procedures
- Invalidation procedures
- Cancellation procedures
- Trademark assignments
- Opposition and dispute procedures
- Cancellation/revocation
- Best practices for operating under the new system and protecting IP rights
Benefits
The panel will review these and other key issues:
- How does the new law improve a brand owner’s ability to address trademark hijacking?
- What are the expanded circumstances under which an entity can request the CTMO to cancel a registered mark?
- How have opposition and dispute procedures changed under the new law?
- What additional enforcement measures does the new law provide brand owners?
Faculty
Georgia Chiu
Counsel
Hogan Lovells International
Ms. Chiu has wide experience handling contentious intellectual property matters including patent and trade mark... | Read More
Ms. Chiu has wide experience handling contentious intellectual property matters including patent and trade mark litigation and anti-unfair competition actions in China. She manages and enforces foreign companies’ trademark portfolios in China. She also handles non-contentious IP matters such as providing freedom to operate opinions in a wide number of fields and counselling on patent filing strategy and portfolio management. She has substantial experience in advising clients on technology transfer and employment-invention remuneration matters.
CloseYu-An Chang
Senior Associate
Hogan Lovells International
Mr. Chang has broad experience in advising on intellectual property matters in Greater China. He regularly assists... | Read More
Mr. Chang has broad experience in advising on intellectual property matters in Greater China. He regularly assists multinational companies on procuring, protecting and enforcing IP rights with a focus on copyright, trademarks and brands, trade secrets, and unfair competition. He also has worked on IP aspects of various multi-jurisdictional commercial transactions, advising on licensing and transfers, and performing due diligence audits.
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