Trademarks and Reverse, Forward, Post-Sale, and Initial Interest Confusion
Proving or Defending Against Infringement Under the Likelihood of Confusion Standard
Recording of a 90-minute premium CLE webinar with Q&A
This CLE course will prepare trademark counsel to understand the different types of trademark confusion and meet the challenges of each. The panel will discuss applying the likelihood of confusion standard and will review recent developments in trademark confusion.
- Doctrines of trademark confusion
- Initial interest
- Recent court treatment
- Best practices
The panel will review these and other notable questions:
- How has the landscape shifted regarding the use and acceptance of the reverse confusion doctrine?
- How are courts treating initial interest confusion and post-sale confusion?
- What are the pitfalls of pursuing and defending against reverse trademark infringement claims?
- What kinds of evidence are persuasive to provide likelihood of confusion?
Theodore H. Davis, Jr.
Kilpatrick Townsend & Stockton
Mr. Davis's practice focuses on domestic and international litigation and client counseling in the fields of... | Read More
Mr. Davis's practice focuses on domestic and international litigation and client counseling in the fields of trademark, copyright, false advertising, and unfair competition law. He has particular experience in trade dress disputes and with large-scale trademark clearance and registration projects. He has served on the Board of Directors of the International Trademark Association.Close
Robert D. Litowitz
Mr. Litowitz has over 30 years of experience in litigating patents, trademarks, and other intellectual property... | Read More
Mr. Litowitz has over 30 years of experience in litigating patents, trademarks, and other intellectual property rights before U.S. district courts, the ITC, and the TTAB. He has extensive experience leading and managing a range of litigations on such diverse subjects as pharmaceuticals, healthcare products, designs, product configurations, words, symbols, golf courses, and books.Close