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Trademark Threats on Instagram, TikTok, Facebook, and Other Social Media

Policing and Protecting Against Infringement and Counterfeiting by Website Users

Recording of a 90-minute premium CLE video webinar with Q&A

This program is included with the Strafford CLE Pass. Click for more information.
This program is included with the Strafford All-Access Pass. Click for more information.

Conducted on Thursday, September 15, 2022

Recorded event now available

or call 1-800-926-7926

This CLE course will provide best practices for attorneys in confronting trademark infringement and counterfeiting threats by users of social networking websites. The panel will outline strategies for businesses and their counsel to police and protect against unauthorized use of their brands on these websites.


Social networking websites host billions of users worldwide, with users and sites continuing to grow exponentially. As a result, social media trademark and copyright infringement have exploded.

With the tremendous number of active monthly social media users--2.9 billion on Facebook, one billion on TikTok, one billion on Instagram, and 217 million on Twitter--companies face a constant and growing challenge for policing and protecting trademark rights effectively.

Although social networking websites allow businesses to quickly and efficiently introduce and market brands, counsel must develop a program of dynamic and evolving tools and approaches to ensure vigilant protection of copyrights and trademarks from infringement.

Listen as our authoritative panel of IP attorneys provides counsel with best practices and tools for policing and preventing unauthorized use of trademarked brands by users of Instagram, Twitter, Facebook, and other social networking websites.



  1. Current IP trends surrounding the use of social media platforms, including Twitter, Facebook, Pinterest, and others
  2. Infringement risks arising from social networking websites and apps, including recent case law
  3. Secondary liability issues
  4. Best practices to protect brands


The panel will review these and other key issues:

  • How do Instagram, Twitter, Facebook, and other social networking websites continue to present both marketing opportunities and trademark infringement issues for businesses?
  • What can businesses and counsel do to protect brands from infringement by social networking website users proactively?
  • What steps should businesses take to detect alleged trademark or copyright infringement on a social networking site?


Anderson, Britt
Britt L. Anderson

Perkins Coie

Mr. Anderson advocates for clients before U.S. federal courts and the U.S. Trademark Trial and Appeal Board, and he...  |  Read More

Ballon, Ian
Ian C. Ballon

Shareholder, Co-Chair Global Intellectual Property & Technology Practice Group
Greenberg Traurig

Mr. Ballon represents Internet, technology, entertainment companies and social networks in internet-related...  |  Read More

Wassom, Brian
Brian D. Wassom

Warner Norcross & Judd

Mr. Wassom litigates disputes and counsels clients in a wide range of commercial and intellectual property matters. He...  |  Read More

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