Trademark Enforcement: Analyzing Claims, Crafting Cease and Desist Letters, Monitoring Marks, and More

A live 90-minute premium CLE video webinar with interactive Q&A


Wednesday, November 10, 2021

1:00pm-2:30pm EST, 10:00am-11:30am PST

or call 1-800-926-7926

This CLE course will prepare counsel to trademark owners to develop and implement effective trademark enforcement strategies. The panel will review recent developments that may impact trademark enforcement efforts.

Description

Trademark enforcement is essential to the success of a brand. After all, trademark rights are dynamic, they can grow or shrink over time, depending on the actions of the brand owner and third parties who may adopt and use confusingly similar trademarks. Brand owners that sit idle while third parties adopt and use confusingly similar marks will see their scope of rights shrink and diminish over time. A reasonable enforcement strategy will help a business avoid being either maligned online or branded as a trademark bully.

Failure to police a trademark and take action to stop unauthorized use of the mark can not only result in producing narrower rights, but a reduction in the distinctiveness of the mark, laches, acquiescence, and in severe cases, abandonment. Inaction against wrongful use of the mark may diminish the goodwill associated with the owner's goods and services.

Counsel to trademark owners should be prepared to take proactive steps to develop and implement creative, effective, and efficient enforcement strategies to police the trademarks and halt illegal use of the mark to minimize and mitigate the adverse impact on the owner's revenue or reputation.

Listen as our authoritative panel of trademark attorneys shares their insights and perspectives on best practices in bringing effective trademark enforcement actions in and designing and implementing creative and reasonable trademark enforcement strategies.

READ MORE

Outline

  1. Recent developments
  2. Establishing and implementing a reasonable strategy
    1. Analyzing claims
    2. Monitoring
    3. Due diligence
    4. Cease and desist letters
    5. Additional action

Benefits

The panel will review these and other notable questions:

  • What are the lessons from recent developments in trademark enforcement?
  • What are the elements of an effective enforcement strategy?
  • What steps should counsel take to implement an effective enforcement strategy?

Faculty

Baird, Stephen
Stephen R. Baird

Shareholder
Greenberg Traurig

Mr. Baird works with clients to address their most difficult trademark problems. He provides strategic guidance on...  |  Read More

Grinvald, Leah
Leah Chan Grinvald

Associate Dean for Academic Affairs and Professor of Law
Suffolk University Law School

As a member of the faculty at Suffolk Law and Boston University School of Law, she teaches courses in Trademarks,...  |  Read More

Kim, Candice
Candice E. Kim

Shareholder
Greenberg Traurig

Ms. Kim focuses her practice on the clearance, procurement, maintenance, enforcement, licensing, and monetization of...  |  Read More

Attend on November 10

Cannot Attend November 10?

You may pre-order a recording to listen at your convenience. Recordings are available 48 hours after the webinar. Strafford will process CLE credit for one person on each recording. All formats include course handouts.

To find out which recorded format will provide the best CLE option, select your state:

CLE On-Demand Video

Download