Trademark Enforcement: Analyzing Claims, Crafting Cease and Desist Letters, Monitoring Marks, and More

A live 90-minute CLE webinar with interactive Q&A

Wednesday, May 1, 2019

1:00pm-2:30pm EDT, 10:00am-11:30am PDT

Early Registration Discount Deadline, Friday, April 5, 2019

or call 1-800-926-7926

This CLE webinar will prepare counsel to trademark owners to develop and implement an effective trademark enforcement strategy. The panel will review recent developments in trademark enforcement.


Trademark enforcement is essential to the success of a brand. A reasonable enforcement strategy will help a business avoid being either maligned online or branded as a trademark bully.

Failure to police a trademark and take action to stop unauthorized use of the mark can result in a reduction in the distinctiveness of the mark, laches, acquiescence and in severe cases, abandonment. Inaction against wrongful use of the mark may diminish the goodwill associated with the owner's goods and services.

Counsel to trademark owners must take proactive steps to develop and implement an effective and efficient enforcement strategy to police the trademarks and halt illegal use of the mark to minimize and mitigate the adverse impact on the owner's revenue or reputation.

Listen as our authoritative panel of trademark attorneys examines the recent developments in trademark enforcement and putting together and implementing a reasonable enforcement strategy.



  1. Recent developments
  2. Establishing and implementing a reasonable strategy
    1. Analyzing claims
    2. Monitoring
    3. Due diligence
    4. Cease and desist letters
    5. Additional action


The panel will review these and other notable questions:

  • What are the lessons from recent development in trademark enforcement?
  • What are the elements of an effective enforcement strategy?
  • What steps should counsel take to implement an effective enforcement strategy?


Baird, Stephen
Stephen R. Baird

Winthrop & Weinstine

Mr. Baird heads the Intellectual Property and Trademark and Brand Management Practice Groups, and his practice...  |  Read More

Grinvald, Leah
Leah Chan Grinvald

Visiting Professor
Boston University School of Law

As a member of the faculty at Suffolk Law and Boston University School of Law, she teaches courses in Trademarks,...  |  Read More

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