Trademark Enforcement: Analyzing Claims, Crafting Cease and Desist Letters, Monitoring Marks, and More

Recording of a 90-minute premium CLE webinar with Q&A

Conducted on Wednesday, May 1, 2019

Recorded event now available

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Program Materials

This CLE webinar will prepare counsel to trademark owners to develop and implement an effective trademark enforcement strategy. The panel will review recent developments in trademark enforcement.


Trademark enforcement is essential to the success of a brand. A reasonable enforcement strategy will help a business avoid being either maligned online or branded as a trademark bully.

Failure to police a trademark and take action to stop unauthorized use of the mark can result in a reduction in the distinctiveness of the mark, laches, acquiescence and in severe cases, abandonment. Inaction against wrongful use of the mark may diminish the goodwill associated with the owner's goods and services.

Counsel to trademark owners must take proactive steps to develop and implement an effective and efficient enforcement strategy to police the trademarks and halt illegal use of the mark to minimize and mitigate the adverse impact on the owner's revenue or reputation.

Listen as our authoritative panel of trademark attorneys examines the recent developments in trademark enforcement and putting together and implementing a reasonable enforcement strategy.



  1. Recent developments
  2. Establishing and implementing a reasonable strategy
    1. Analyzing claims
    2. Monitoring
    3. Due diligence
    4. Cease and desist letters
    5. Additional action


The panel will review these and other notable questions:

  • What are the lessons from recent development in trademark enforcement?
  • What are the elements of an effective enforcement strategy?
  • What steps should counsel take to implement an effective enforcement strategy?


Baird, Stephen
Stephen R. Baird

Greenberg Traurig

Mr. Baird works with clients to address their most difficult trademark problems. He provides strategic guidance on...  |  Read More

Grinvald, Leah
Leah Chan Grinvald

Associate Dean for Academic Affairs and Professor of Law
Suffolk University Law School

As a member of the faculty at Suffolk Law and Boston University School of Law, she teaches courses in Trademarks,...  |  Read More

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