Trademark Bullying: Cease and Desist and Litigation Tactics in the Battle for Brand Protection
Recording of a 90-minute premium CLE webinar with Q&A
This CLE course will provide guidance for counsel to trademark owners to understand trademark bullying in the context of brand protection. The panel will outline approaches to fight trademark bullies or to respond to being accused of being a trademark bully.
Outline
- Current landscape
- Public relations and social media influence
- USPTO
- Court treatment
- Strategies for combating trademark bullying
- Best practices for legitimate trademark enforcement programs
Benefits
The panel will review these and other key issues:
- How are the courts treating trademark bullies?
- What steps can a trademark owner take and what are the existing tools for counsel when a trademark owner believes it is the target of a trademark bully?
- What are best practices for developing and maintaining legitimate trademark enforcement?
Faculty
Stephen R. Baird
Shareholder
Greenberg Traurig
Mr. Baird works with clients to address their most difficult trademark problems. He provides strategic guidance on... | Read More
Mr. Baird works with clients to address their most difficult trademark problems. He provides strategic guidance on trademark usage and clearance, branding strategies, domestic and worldwide portfolio management, litigation and enforcement, internet domain name and trademark disputes, licensing, and prosecution. His trademark and brand protection work has gained notoriety for the protection and registration of nontraditional trademarks, product configuration trademarks, and trade dress and product packaging trademarks.
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Leah Chan Grinvald
Associate Dean for Academic Affairs and Professor of Law
Suffolk University Law School
As a member of the faculty at Suffolk Law and Boston University School of Law, she teaches courses in Trademarks,... | Read More
As a member of the faculty at Suffolk Law and Boston University School of Law, she teaches courses in Trademarks, Copyright, and International Intellectual Property. Her research focuses on domestic and international enforcement of intellectual property laws. Prior to entering academia, Grinvald served as global corporate counsel at TaylorMade Golf Company Inc. She advised on a variety of legal issues including trademark, copyright, contract, and employment law arising within TaylorMade and its affiliated entities located outside of the United States. Before TaylorMade, she was a corporate associate with Latham & Watkins LLP and Clifford Chance US LLP.
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Candice E. Kim
Shareholder
Greenberg Traurig
Ms. Kim focuses her practice on the clearance, procurement, maintenance, enforcement, licensing, and monetization of... | Read More
Ms. Kim focuses her practice on the clearance, procurement, maintenance, enforcement, licensing, and monetization of intellectual property rights, including trademarks, trade dress, domain names, copyrights and rights of publicity. She counsels clients on all aspects of the branding process. She has wide-ranging experience in trademark prosecution, licensing, enforcement, and TTAB opposition and cancellation proceedings, with an emphasis on global brand expansion and management through strategic trademark filing, protection, and enforcement programs.
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