Trademark Threats on Instagram, Twitter, Facebook, and Other Social Media

Policing and Protecting Against Infringement and Counterfeiting by Website Users

Recording of a 90-minute CLE webinar with Q&A

Conducted on Tuesday, September 19, 2017
Recorded event now available

This CLE webinar will provide best practices for attorneys on confronting the trademark infringement and counterfeiting threats by users of social networking websites. The panel will outline strategies for businesses and their counsel to police and protect against unauthorized use of their brands on these websites.


Social networking websites host billions of users worldwide with users and sites continuing to grow exponentially. As a result, social media trademark and copyright infringement has exploded.

With the tremendous number of active monthly users of social media—over 2 billion on Facebook, 700 million on Instagram, and 328 million on Twitter—companies face a constant and growing nightmare for policing and protecting trademark rights effectively.

Although social networking websites allow businesses to quickly and efficiently introduce and market brands, counsel must develop a program of dynamic and evolving tools and approaches to ensure vigilant protection of copyrights and trademarks from infringement.

Listen as our authoritative panel of IP attorneys provides counsel with best practices and tools for policing and preventing unauthorized use of trademarked brands by users of Instagram, Twitter, Facebook and other social networking websites.


  1. Current IP trends surrounding Twitter, Facebook and other social networking sites
  2. Infringement risks arising from social networking websites including recent case law
  3. Secondary liability issues
  4. Best practices to protect brands


The panel will review these and other key issues:

  • How do Instagram, Twitter, Facebook and other social networking websites continue to present online trademark infringement threats for businesses?
  • What can businesses and counsel do to proactively protect brands from infringement by social networking website users?
  • What steps should businesses take when they detect alleged trademark or copyright infringement on a social networking site?


Britt L. Anderson, Partner
K&L Gates, Palo Alto, Calif.

Mr. Anderson represents clients primarily in federal courts and before the Trademark Trial and Appeal Board in the fields of trademark, false advertising, copyright, rights of publicity, trade secret, domain name, licensing and related matters. He also has expertise in the defense of trademark and other IP rights in non-U.S. jurisdictions before trademark authorities and in foreign civil infringement and anti-counterfeiting actions.

Ian C. Ballon, Shareholder
Greenberg Traurig, Los Angeles and Palo Alto, Calif.

Mr. Ballon represents Internet, technology, entertainment companies and social networks in internet-related litigation including copyright, trademark, trade secret and rights of publicity litigation and defense of privacy and behavioral advertising class action suits. He authored the five-volume treatise, E-Commerce and Internet Law: Treatise with Forms 2d edition (West 2009) and the earlier first edition.

Brian D. Wassom, Partner
Warner Norcross & Judd, Southfield, Mich.

Mr. Wassom litigates disputes and counsels clients in a wide range of commercial and intellectual property matters. He focuses in matters of creative expression, commercial identity and privacy, which spans the legal doctrines of copyright, trademark, privacy, publicity rights, advertising, journalism and related fields. He has become a globally recognized thought leader in the brand-new legal issues raised by augmented reality and other cutting-edge emerging media.


CLE On-Demand - Streaming Video

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On-demand is the only recorded format recognized for CLE credits in DE, IN, KS, LA, MS, NC, OH, OK, SC, TN, VA, WI.

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*Only available for attorneys admitted for more than two years. For OH CLE credits, only programs recorded within the current calendar year are eligible - contact the CLE department for verification.

**NH attendees must self-determine if a program is eligible for credit and self-report their attendance.

CLE On-Demand Video $148.50
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AK, AZ, CA, CO, CT, FL, GA, HI, IA, ID, IL, KY, ME, MN, MO, MT, ND, NJ, NM, NY, OR, PA, TN, TX, UT, VT, WA, WV, WY (Note: Some states restrict CLE eligibility based on the age of a program. Refer to our state CLE Map for additional information.)

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Intellectual Property Law Advisory Board

Stephen R. Baird


Winthrop & Weinstine

Charles S. Baker


Locke Lord

David S. Bloch


Winston & Strawn

Ian N. Feinberg


Feinberg Day Alberti & Thompson

Bassam N. Ibrahim


Buchanan Ingersoll & Rooney

Mark P. Wine



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