Sweepstakes and Contests: Drafting Rules and Procedures to Avoid Liability and Loss
Statutory and Regulatory Compliance; Litigation
Recording of a 90-minute CLE webinar with Q&A
This CLE webinar will prepare corporate counsel for the quagmire that is the law of sweepstakes and contests. A "free giveaway" carries legal risks, numerous and varied sources of law govern the practice and an innumerable amount of "contestants" and counsel are eager to sue over alleged rules violations or other mishaps. Counsel must be aware of the traps and how to avoid them.
Outline
- Legal background
- Federal statutory/regulatory
- State statutory/regulatory
- Common law considerations
- Compliance steps
- Documentation
- Detailed rules (content and availability)
- Entry documents
- Advertisements
- Procedure
- Entries
- Selection
- Liability considerations
- Challenges to compliance
- Liability for mistakes (e.g., multiple winners of one prize)
- Insurance coverage
Benefits
The panel will review these and other critical issues:
- What types of promotions a company can run
- The sources and contents of applicable law
- What steps are necessary to comply with the law (i.e., the drafting of rules)
- Who can sue, and for what
Faculty

Barry M. Benjamin
Partner
Kilpatrick Townsend & Stockton
Mr. Benjamin focuses his practice on advertising, intellectual property, technology, and media law in the areas of... | Read More
Mr. Benjamin focuses his practice on advertising, intellectual property, technology, and media law in the areas of litigation, advice and counseling, and regulatory defense. He handles false advertising and trademark claims under the Lanham Act, trade dress violations, copyright claims, misappropriation, and fraud claims. He advises and counsels clients in the areas of advertising, technology, and media.
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Brandon J. Huffman
Founder
Odin Law & Media
Mr. Huffman is an attorney focused on representing technology and media clients in business, intellectual property,... | Read More
Mr. Huffman is an attorney focused on representing technology and media clients in business, intellectual property, content clearance, privacy, commercial contracts, employment and internet regulatory matters.
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