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SAG-AFTRA Influencer Agreement and Influencer-Produced Sponsored Content Waiver: Key Provisions, New Opportunities

Recording of a 90-minute premium CLE video webinar with Q&A

This program is included with the Strafford CLE Pass. Click for more information.
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Conducted on Tuesday, April 4, 2023

Recorded event now available

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This CLE webinar will guide IP counsel on the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) Influencer Agreement and the Influencer Waiver. The panel will discuss the key provisions of the Influencer Agreement and the Influencer Waiver. The panel will address the implications of these documents and offer best practices for navigating these documents and leveraging the associated opportunities.

Description

The influencer marketing industry's value is expected to increase by over 20 percent in 2023. As COVID-19 impacted how performers engage on social media, the SAG-AFTRA responded. SAG-AFTRA and the Joint Policy Committee (JPC) approved its Influencer Agreement in 2021. The agreement seeks to protect both the performer and the union's jurisdiction.

Further, the SAG-AFTRA and JPC agreed to a waiver to address how union advertisers deal with contracts with social media influencers producing their content. The waiver provides an avenue for agencies and advertisers that are signatories to the SAG-AFTRA Commercials Contract to contract with influencers in a union-approved arrangement.

The Influencer Agreement and Waiver allow brands to use SAG-AFTRA members to create influencer content without concern that the content is categorized as a commercial under the SAG-AFTRA Commercials Contract and the associated issues that come with that. It also allows companies to engage influencers directly--all involved need to understand and protect their IP rights.

Listen as our authoritative panel of IP attorneys examines the Influencer Agreement's key provisions and the Influencer Waiver. The panel will address the implications of these documents and offer best practices for navigating these documents and leveraging the associated opportunities.

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Outline

  1. SAG-AFTRA Influencer Agreement
  2. Influencer-Produced Sponsored Content Waiver
  3. Implications of the agreement and waiver
  4. Best practices

Benefits

The panel will review these and other key issues:

  • How do the SAG-AFTRA Influencer Agreement and Influencer Waiver change the playing field for influencers and advertisers, and how can brands leverage the content they purchase?
  • What are the IP issues for businesses connected to the creation and exploitation of sponsored content?
  • What can counsel do proactively to protect the IP rights of those involved with influencer content?

Faculty

Hua, April
April Hua
Attorney
Nixon Peabody

Ms. Hua’s focus is on transactional matters for entertainment industry clients, including talent, brands, and...  |  Read More

Klukosky, Francelina
Francelina Perdomo Klukosky
Counsel
Saul Ewing

Ms. Klukosky advises artists, influencers and corporate clients in creative industries, including music, book...  |  Read More

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