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Rights of Publicity and Social Media: Navigating the Complexities Absent Clear Court Guidance

Leveraging Social Media and Minimizing Exposure to Infringement Risk

Recording of a 90-minute premium CLE video webinar with Q&A

This program is included with the Strafford CLE Pass. Click for more information.
This program is included with the Strafford All-Access Pass. Click for more information.

Conducted on Tuesday, June 28, 2022

Recorded event now available

or call 1-800-926-7926

This CLE course will guide companies and counsel on leveraging social media in brand promotion while navigating the right of publicity. The panel will offer best practices for minimizing infringement risks with little court precedent as guidance and differing state laws.

Description

Social networking websites host billions of users worldwide, with users and sites continuing to grow exponentially. Companies use social media to promote themselves and increase brand awareness by implying a celebrity connection.

Adding another layer of complexity is that social media has redefined the definition of a "celebrity." Once limited to those with a presence in movies, sports, or television, now people who are followed or viewed by millions on social media outlets qualify as celebrities.

With many cases settling and differing state laws, companies and their counsel have little guidance on limiting exposure to the risk of infringing others' rights of publicity when promoting their brand. Companies and counsel must tread carefully in advertising and brand promotion and the application of rights of publicity.

Listen as our authoritative panel of IP attorneys examines the right of publicity, focusing on the social media context. The panel will discuss the potential legal challenges and steps to avoid the common pitfalls. The panel will also offer best practices for navigating the right of publicity in social media with little precedent to serve as guidance and differing state laws.

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Outline

  1. Impact of social media on the right of publicity
  2. Potential legal challenges that arise and steps to avoid the common pitfalls
  3. Best practices for navigating rights of publicity in the social media context

Benefits

The panel will review these and other key issues:

  • How is social media challenging the traditional definition of a celebrity? What concerns does this raise for businesses?
  • What can businesses and counsel do to minimize the risk of violating rights of publicity when using social media to promote the brand?
  • What best practices should companies and counsel employ when navigating the right of publicity in social media?

Faculty

Boisineau, Lynne
Lynne Boisineau
Owner/Founding Partner
Boisineau Law

Ms. Boisineau focuses her practice on trademark prosecution, counseling, enforcement and licensing, as well as...  |  Read More

Jennings, Jonathan
Jonathan S. Jennings
Partner
Pattishall McAuliffe Newbury Hilliard & Geraldson

Mr. Jennings protects brands, copyrighted works and domain names throughout the world. As part of his practice, he...  |  Read More

Tune, Cydney
Cydney A. Tune
Senior Counsel
Pillsbury Winthrop Shaw Pittman

Ms. Tune leads the firm's Copyrights Group and Media & Entertainment Industry Teams. Her practice includes a...  |  Read More

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Strafford will process CLE credit for one person on each recording. All formats include course handouts.

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