Rebranding Trademarks: Challenges of Walking Away and Choosing a New Mark
Recording of a 90-minute premium CLE video webinar with Q&A
This CLE course will guide trademark counsel and companies facing the decision to rebrand trademarks. The panel will address the legal and business issues that arise when companies consider dropping or changing a mark, including when dropping a potentially offensive or insensitive trademark. The panel will also discuss considerations companies face in selecting new marks.
- Considerations when determining whether to rebrand a trademark
- Legal issues with dropping a mark
- Abandoning the mark
- Use in commerce
- What happens to the mark once abandoned
- Best practices for rebranding
The panel will review these and other noteworthy issues:
- What is the current state of Section 2(a) of the Lanham Act?
- What considerations should companies and counsel keep in mind when determining whether to drop a certain type of trademark?
- What are the downfalls of simply abandoning the mark in question?
- What strategies should companies and counsel employ when working to rebrand or select new marks for products?
Michael A. Kahn
Capes Sokol Goodman & Sarachan
Mr. Kahn concentrates his practice in copyright, trademark, First Amendment and media law, including libel and privacy... | Read More
Mr. Kahn concentrates his practice in copyright, trademark, First Amendment and media law, including libel and privacy rights. A veteran of numerous jury trials, he has handled lawsuits and arbitrations in various venues across the nation. Mr. Kahn has served as a court-appointed mediator in a variety of intellectual property lawsuits, including copyright, trademark, patent and libel cases. He is an adjunct professor at Washington University School of Law, where he teaches an upper level course on censorship and free expression.Close
Elizabeth A. Patton
Ms. Patton represents clients in all stages of litigation, from pre-suit advice through trial and appeal. She devotes a... | Read More
Ms. Patton represents clients in all stages of litigation, from pre-suit advice through trial and appeal. She devotes a large portion of her practice to intellectual property and brand protection litigation, including trademark, patent and copyright infringement; false advertising; and trade secret misappropriation.Close