Protecting Trademarks and Source Identifiers in the Metaverse: Implications for Existing IP, Risk Mitigation

A live 90-minute premium CLE video webinar with interactive Q&A

This program is included with the Strafford CLE Pass. Click for more information.
This program is included with the Strafford All-Access Pass. Click for more information.

Tuesday, December 20, 2022 (in 10 days)

1:00pm-2:30pm EST, 10:00am-11:30am PST

or call 1-800-926-7926

This CLE webinar will guide IP counsel on the protection of trademarks and source identifiers in the metaverse. The panel will discuss how companies are currently protecting source identifiers and how they can be used in the metaverse. The panel will examine the potential liability risks, what entering the metaverse means for their existing marks and source identifiers, and 2D and 3D marks and trade dress. The panel will offer best practices for protecting trademarks and source identifiers in the metaverse.

Description

The metaverse is shared interactive and collaborative virtual 3D worlds, where people can work and play. As companies engage in the metaverse, working to increase brand loyalty, they should consider the potential impact to their brands and source identifiers and take steps to protect both.

It is important to protect the brand by obtaining IP protection for virtual goods and services. This may involve both two-dimensional and three-dimensional source identifiers. However, new 3D source identifiers may not meet the requirements for trade dress protection. Brand owners who do not secure their trademark rights for virtual goods and services may find it difficult to combat infringement and effectively enforce their rights in the metaverse.

Brand owners should keep in mind that the use of source identifiers in the metaverse can affect the company's IP rights in the real world. Failing to protect their IP rights in both the real and virtual world could prove detrimental to companies.

Listen as our authoritative panel examines how companies are currently protecting source identifiers and how they can be used in the metaverse. The panel will examine the potential liability risks, what entering the metaverse means for their existing marks and source identifiers, and 2D and 3D marks and trade dress. The panel will offer best practices for protecting trademarks and source identifiers in the metaverse.

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Outline

  1. Use of source identifiers in the metaverse and how they can be protected
  2. Liability risks
  3. Implications of being in the metaverse for current trademarks and source identifiers
  4. Best practices for protecting marks and source identifiers in the metaverse

Benefits

The panel will review these and other important issues:

  • How should counsel use IP laws to protect source identifiers and trademarks in the metaverse?
  • What are the obstacles to protecting a company's IP in the metaverse?
  • What best practices should counsel employ to protect and enforce source identifiers and marks in the metaverse?

Faculty

Brooke, Thomas
Thomas W. Brooke

Partner
Holland & Knight

Mr. Brooke handles matters ranging from serving as litigation counsel in major intellectual property disputes across...  |  Read More

Maynard, Kimberly
Kimberly M. Maynard

Partner
Frankfurt Kurnit Klein & Selz

Ms. Maynard represents emerging and established companies on intellectual property matters across a variety of...  |  Read More

Remien, Natalie
Natalie A. Remien

Senior Counsel
Clark Hill

Ms. Remien regularly advises companies on all aspects of intellectual property, with a focus on development,...  |  Read More

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You may pre-order a recording to listen at your convenience. Recordings are available 48 hours after the webinar. Strafford will process CLE credit for one person on each recording. All formats include course handouts.

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