Protecting Trademark Rights Outside the U.S.

Description

Trademark rights are territorial, and a U.S. registration offers protection only in the U.S. To protect a mark outside the U.S., registration may be necessary or advisable. Trademark owners doing business outside the U.S. must consider how best to protect their trademarks in other countries.

Counsel to trademark owners and applicants in the global market have options for securing trademark protection in other countries, including the Madrid System for International Registration.

Applicants and their counsel should carefully consider whether, where and when to register the marks outside the U.S., weighing the costs and benefits of registration, whether and when the Madrid System offers a desirable alternative, and what is involved in enforcing their IP rights.

Listen as our authoritative panel of trademark legal specialists evaluates international registration strategy, discussed the advantages and disadvantages of the Madrid System for International Registration, explains the process of registering in a foreign country, and offers best practices for trademark rights enforcement in other countries.