Protecting Nontraditional Trademarks Under Trademark, Copyright and Design Patent Law
Using Conventional and Unconventional Approaches to Establish, Register and Enforce Marks
Recording of a 90-minute CLE webinar with Q&A
Conducted on Tuesday, March 28, 2017
Recorded event now available
This CLE webinar will provide guidance to IP counsel on the challenges and processes involved in trademarking and protecting nontraditional categories. The panel will offer approaches for registering and enforcing marks involving uniquely identifiable packaging, shapes, sounds and other nonconventional aspects.
Description
Trademark protection extends beyond traditional names and logos to other categories, such as shape, sound, touch, colors, motions and more. These nontraditional trademarks are more difficult to register, though they fulfill the essential trademark function of uniquely identifying the commercial origin.
Examples of registered nontraditional trademarks include the NBC “chimes” and the Coca-Cola bottle shape, but Pepto Bismol could not register its pink color. Counsel are also looking to design patent law and copyright law as a means to protect nontraditional trademarks.
Trademark owners doing business in Europe must consider differences vs. U.S. law in how nontraditional marks are governed and the challenges those differences present. Counsel must be aware that graphical representation is required to get protection in Europe.
Counsel to trademark owners must understand the challenges involved in proving, registering and protecting nontraditional trademarks to determine how to overcome hurdles and protect these marks.
Listen as our authoritative panel of trademark practitioners discusses the challenges involved in nontraditional marks, strategies for registering such trademarks and best practices for enforcing rights in nontraditional trademarks.
Outline
- Nontraditional marks and challenges faced with each
- Sight
- Sound
- Touch
- Single colors
- Motion
- Hologram
- Product packaging
- Product configurations
- Registration of nontraditional marks
- Clearing the mark
- Functionality test
- Acquired distinctiveness
- Inherent distinctiveness
- Protecting nontraditional marks
- Using copyright law
- Using design patent law
- Protecting nontraditional mark in Europe
- Enforcing nontraditional marks
- Policing use of marks
- Challenge of subjective character of nontraditional mark
- Nominative fair use defense
- Substantial evidence of non-functionality and secondary meaning
- Litigation strategies
Benefits
The panel will review these and other key issues:
- What unique challenges arise in the various types of nontraditional trademarks?
- What approaches should counsel consider to successfully register nontraditional marks?
- What tactics have proven effective for counsel in nontraditional trademark litigation?
Faculty
Theodore H. Davis, Jr., Partner
Kilpatrick Townsend & Stockton,
Atlanta
Mr. Davis's practice focuses on domestic and international litigation and client counseling in the fields of trademark, copyright, false advertising, and unfair competition law. He has particular experience in trade dress disputes and with large-scale trademark clearance and registration projects. He has served on the Board of Directors of the International Trademark Association.
Robert D. Litowitz, Partner
Kelly IP,
Washington, D.C.
Mr. Litowitz has over 30 years of experience in litigating patents, trademarks, and other intellectual property rights before U.S. district courts, the ITC, and the TTAB. He has extensive experience leading and managing a range of litigations on such diverse subjects as pharmaceuticals, healthcare products, designs, product configurations, words, symbols, golf courses, and books.
Linda K. McLeod, Partner
Kelly IP,
Washington, D.C.
Ms. McLeod's practice focuses on litigation before the Trademark Trial and Appeal Board and the courts, trademark clearance and prosecution, and client counseling. She gained significant expertise while serving as Administrative Trademark Judge and Interlocutory Attorney with the TTAB. She sat on panels that decided cases involving a variety of marks, including product configurations and color trademarks.
Recordings
CLE On-Demand - Streaming Video
Includes recorded streaming video of full program plus PDF handouts.
On-demand is the only recorded format recognized for CLE credits in DE, IN, KS, LA, MS, NC, OH, OK, SC, TN, VA, WI.
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*Only available for attorneys admitted for more than two years. For OH CLE credits, only programs recorded within the current calendar year are eligible - contact the CLE department for verification.
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CLE On-Demand Video $297.00
Recorded Event
Includes full event recording plus handouts.
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Webinar
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CLE Credits
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Customer Reviews
I liked the topic and the fact that Strafford kept to the time schedule.
Susan Piperno
Gottlieb Rackman & Reisman
In an area such as this, where outcomes can seem very subjective, it was helpful for the speakers to discuss many specific examples, and to provide citations to the decisions in their materials.
Anjanette Stinson
Mirixa
I thought the content was excellent: concise, well-organized, and from industry experts.
Elizabeth Anne Spavins
Covington & Burling
I felt the presenters were very knowledgeable and I liked that they discussed real situations. This was definitely one of the more worthwhile presentations.
Kathleen Mellon
YoungBasile
All of the speakers had a wide range of knowledge.
Kimberly Hayes
General Mills
Intellectual Property Law Advisory Board
Shareholder
Winthrop & Weinstine
Partner
Locke Lord
Partner
Winston & Strawn
Partner
Feinberg Day Alberti & Thompson
Shareholder
Buchanan Ingersoll & Rooney
Partner
Orrick
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