Protecting IP Rights in the Sports and Entertainment Industries

Policing IP and Reputational Rights on Social Media, Structuring Sponsorships and Endorsements, Negotiating Licensing Deals

A live 90-minute CLE webinar with interactive Q&A


Tuesday, June 20, 2017
1:00pm-2:30pm EDT, 10:00am-11:30am PDT

Early Registration Discount Deadline, Friday, June 2, 2017


This CLE webinar will provide guidance to IP counsel advising athletes, media personalities and others in the sports and entertainment industries on managing key intellectual property challenges. The panel will discuss infringement and enforcement, including monitoring and protecting against unauthorized use of their brands on social media. The panel will also discuss utilizing trademark, copyright and licensing agreements to protect IP rights and enhance the brand.

Description

Athletes, entertainers or media personalities often use IP rights to control the use of their image. Television, film studios and other content providers copyright their scripts; sports teams license their logos; individual athletes trademark their likeness and name. However, vigilant monitoring is needed to minimize the risk of infringement and protect their reputations.

Social media users are sharing, tweeting and posting a variety of IP, including celebrity pictures, videos and more, often without owner’s permission. Counsel must monitor and protect the IP from infringement but must also achieve a balance between pursuing claims and the marketing value of social media content.

Companies spend billions of dollars to have athletes and celebrities endorse their products. When negotiating endorsement and sponsorship agreements, counsel must understand and strategically construct provisions related to the scope of the agreement, exclusivity requirements, renewal and termination rights, and morals clauses.

Listen as our authoritative panel examines IP issues in sports and entertainment and what counsel needs to do to protect clients’ rights. In the era of social media sharing, the panel will address protecting and policing IP and reputational rights; rights of publicity; sponsorships and endorsements; and licensing issues.

Outline

  1. Protecting IP rights in sports and entertainment
    1. Trademark
    2. Copyright
    3. Licensing
  2. Policing IP and reputational rights, monitoring for infringement
  3. Rights of publicity
  4. Sponsorships and endorsements

Benefits

The panel will review these and other key issues:

  • What are the infringement vulnerabilities for athletes, entertainers and media personalities?
  • What are best practices to proactively protect brands from infringement by social media site users, without losing the marketing advantages?
  • What are key considerations when negotiating with entities, such as a team, league, festival or stadium?
  • What strategies should IP counsel employ to enforce IP rights in sports and entertainment?

Faculty

Thomas M. Dunlap, Partner
Dunlap Bennett & Ludwig, Vienna, Va.

Mr. Dunlap’s practice focuses on patent, trademark, trade secret, commercial, business, and government contracts disputes, litigation and transactions. He has authored numerous books, including Chapter 8 of the Virginia Lawyer’s Deskbook (Intellectual Property) (VA CLE 2013 & 2015), IP Litigation for the Everyday Lawyer (2011), and Speaking Objections (2009). He also works with film industry professionals in a variety of areas including copyright, licensing, distribution, contract, compliance, fundraising and clearance. 

Michael D. (Mike) Hobbs, Jr., Partner
Troutman Sanders, Atlanta

Mr. Hobbs is actively involved in intellectual property registration, licensing and litigation throughout the U.S. and internationally. He frequently represents clients in federal court and specializes in IP and technology matters. Mr. Hobbs has represented clients in actions and negotiations across the spectrum of IP, including trademarks, copyrights, advertising, trade secrets, anti-counterfeiting, covenants not to compete, covenants not to disclose, computer software, publishing, endorsements, the internet and domain names.

Michael D. Steger, Founder
Law Offices of Michael D. Steger, New York

Mr. Steger’s boutique practice focuses on IP, entertainment and media law. Since 1993, Mr. Steger has sought to help solve his clients’ problems and expand their business opportunities. Whether in business transactions, litigation and other disputes, or counseling behind the scenes, he has used his experience as an attorney at large and mid-sized firms, as well as in-house counsel, to focus on providing value to clients. A noted speaker on IP, entertainment and media law issues, Mr. Steger is Co-Chair of the ABA Copyright Litigation Subcommittee of the IP Litigation Committee.

Jaia Thomas, Founder
The Law Office of Jaia Thomas, Los Angeles

Ms. Thomas has a multi-service law practice specializing in sports and entertainment that focuses on providing quality and customized legal solutions to corporations and individuals in all facets of the sports and entertainment industry. Ms. Thomas has an understanding of the industry not only from a legal perspective but also from a practical perspective as she has worked in various capacities in the entertainment industry. Ms. Thomas is an instructor at UCLA, where she teaches a course titled Copyright Law in the Entertainment Industry


Live Webinar

Live Webinar $247.00

Includes Early Discount Savings of $50.00 (through 06/02/17)

Add a colleague on the same connection in the same room for only $97.00 in the shopping cart or by calling customer service.

This webinar is eligible for at least 1.5 general CLE credits.

CLE credits are not available for PR.

*In KS, OH, PA, for more than 1 attendee on the connection you must contact Strafford CLE via email or call 1-800-926-7926 ext. 35 prior to the program for special instructions.


Recordings

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*Only available for attorneys admitted for more than two years. For OH CLE credits, only programs recorded within the current calendar year are eligible - contact the CLE department for verification.

**NH attendees must self-determine if a program is eligible for credit and self-report their attendance.

CLE On-Demand Video $247.00
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AK, AZ, CA, CO, CT, FL, GA, HI, IA, ID, IL, KY, ME, MN, MO, MT, ND, NJ, NM, NY, OR, PA, TN, TX, UT, VT, WA, WV, WY (Note: Some states restrict CLE eligibility based on the age of a program. Refer to our state CLE Map for additional information.)

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Live Webinar & Webinar Download $344.00

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Live Webinar & Audio Download $344.00

Includes Special Savings of $250.00 (through 06/02/17)

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Includes Special Savings of $250.00 (through 06/02/17)


Webinar

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Early Registration
Discount Deadline
June 2, 2017
(7 days)

or call 1-800-926-7926

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Customer Reviews

I felt the presenters were very knowledgeable and I liked that they discussed real situations. This was definitely one of the more worthwhile presentations.

Kathleen Mellon

YoungBasile

Ms. Morrison provides trademark and brand protection services with significant industry intelligence in the food and beverage, restaurant, healthcare, entertainment, and technology industries. Her practice provides efficient counsel to support the domestic and foreign trademark maintenance, clearance, registration, strategic brand protection and enforcement, and licensing needs of her clients.

Sheila Fox Morrison

Davis Wright Tremaine

Very informative — one of the best run programs in a plethora of on-line offerings.

Jeff Michelman

Stinson Morrison Hecker

I liked the quality of the speakers and their knowledge of subject matter.

James Nemmers

Shuttleworth & Ingersoll

The subject-matter was engaging, well-presented and relevant.

Nicholas Buckland

Field Fisher Waterhouse

or call 1-800-926-7926

Intellectual Property Law Advisory Board

Stephen R. Baird

Shareholder

Winthrop & Weinstine

Charles S. Baker

Partner

Fulbright & Jaworski

David S. Bloch

Partner

Winston & Strawn

Ian N. Feinberg

Partner

Feinberg Day Alberti & Thompson

Bassam N. Ibrahim

Shareholder

Buchanan Ingersoll & Rooney

Mark P. Wine

Partner

Orrick

or call 1-800-926-7926

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