Protecting IP Rights in the Sports and Entertainment Industries

Policing IP and Reputational Rights on Social Media, Structuring Sponsorships and Endorsements, Negotiating Licensing Deals

Recording of a 90-minute premium CLE webinar with Q&A

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Conducted on Tuesday, June 20, 2017

Recorded event now available

or call 1-800-926-7926

This CLE course will provide guidance to IP counsel advising athletes, media personalities and others in the sports and entertainment industries on managing key intellectual property challenges. The panel will discuss infringement and enforcement, including monitoring and protecting against unauthorized use of their brands on social media. The panel will also discuss utilizing trademark, copyright and licensing agreements to protect IP rights and enhance the brand.


Athletes, entertainers or media personalities often use IP rights to control the use of their image. Television, film studios and other content providers copyright their scripts; sports teams license their logos; individual athletes trademark their likeness and name. However, vigilant monitoring is needed to minimize the risk of infringement and protect their reputations.

Social media users are sharing, tweeting and posting a variety of IP, including celebrity pictures, videos and more, often without owner’s permission. Counsel must monitor and protect the IP from infringement but must also achieve a balance between pursuing claims and the marketing value of social media content.

Companies spend billions of dollars to have athletes and celebrities endorse their products. When negotiating endorsement and sponsorship agreements, counsel must understand and strategically construct provisions related to the scope of the agreement, exclusivity requirements, renewal and termination rights, and morals clauses.

Listen as our authoritative panel examines IP issues in sports and entertainment and what counsel needs to do to protect clients’ rights. In the era of social media sharing, the panel will address protecting and policing IP and reputational rights; rights of publicity; sponsorships and endorsements; and licensing issues.



  1. Protecting IP rights in sports and entertainment
    1. Trademark
    2. Copyright
    3. Licensing
  2. Policing IP and reputational rights, monitoring for infringement
  3. Rights of publicity
  4. Sponsorships and endorsements


The panel will review these and other key issues:

  • What are the infringement vulnerabilities for athletes, entertainers and media personalities?
  • What are best practices to proactively protect brands from infringement by social media site users, without losing the marketing advantages?
  • What are key considerations when negotiating with entities, such as a team, league, festival or stadium?
  • What strategies should IP counsel employ to enforce IP rights in sports and entertainment?


Thomas M. Dunlap
Thomas M. Dunlap

Dunlap Bennett & Ludwig

Mr. Dunlap’s practice focuses on patent, trademark, trade secret, commercial, business, and government...  |  Read More

Hobbs, Michael
Michael D. (Mike) Hobbs, Jr.

Troutman Pepper Hamilton Sanders

Mr. Hobbs focuses his practice on intellectual property, dividing his time between litigation and client counseling in...  |  Read More

Steger, Michael
Michael D. Steger

Law Offices of Michael D. Steger

Mr. Steger’s boutique practice focuses on IP, entertainment and media law. Since 1993, Mr. Steger has sought to...  |  Read More

Jaia Thomas
Jaia Thomas

The Law Office of Jaia Thomas

Ms. Thomas has a multi-service law practice specializing in sports and entertainment that focuses on providing...  |  Read More

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