Persuasion Principles for Trial Lawyers: Presenting Evidence Based on the Way Decisions are Really Made
Applying Scientific Findings About Decision Making to Gain a Litigation Advantage
A live 90-minute CLE video webinar with interactive Q&A
This CLE course will summarize some of the findings from social science about persuasion and how they might be put to good use by lawyers. The panel will offer strategies and techniques for synchronizing the various aspects of persuasion into cohesive presentations to put on the best case possible and make each lawyer a better advocate.
Outline
- Findings about judgment and decision making
- Using the findings of behavioral science in the practice of law
Benefits
The panel will review these and other key issues:
- Is evidence the most important thing juries and judges take into account when making decisions?
- What are heuristics?
- What is the fundamental attribution error?
- What is defensive attribution?
Faculty

Jarome E. Gautreaux
Attorney
Gautreaux Law
Mr. Gautreaux is a personal injury trial lawyer. He represents people who have been seriously injured, as well as the... | Read More
Mr. Gautreaux is a personal injury trial lawyer. He represents people who have been seriously injured, as well as the families of people killed because of carelessness or negligence. His reputation for client focus and case success has led to other lawyers requesting his assistance with complex personal injury litigation. Mr. Gautreaux has been practicing personal injury law in Georgia since 2000. Prior to that, he was chosen as one of a select few as a Federal Law Clerk for a Federal Judge in the U.S. District Court for the Central District of Illinois. He has published numerous articles on trial practice, evidence, insurance, and civil procedure.
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