Online Reputation Attacks Against Companies: Response Strategies for In-House Counsel

Assembling a Multi-Disciplinary Response Team, Preventing and Mitigating Reputational Damage, Developing an Incident Response Plan

Recording of a 90-minute CLE webinar with Q&A

Conducted on Tuesday, September 30, 2014

Recorded event now available

or call 1-800-926-7926
Program Materials

This CLE webinar will provide guidance to in-house counsel for confronting Internet defamation and online reputation attacks against their companies. The panel will examine the various factors the in-house attorney must consider when responding to online attacks; effective tactics to identify anonymous posters; strategies for stopping attacks and/or removing damaging content; and other legal and business considerations, including unique methods for proving damages for defamation.

Description

Online reputation attacks against companies are soaring, creating legal, business and public relations headaches for the businesses and their in-house counsel. Most frequently, reputation attacks appear in the form of false or defamatory social media posts, complaints on ratings websites or disparaging blog postings. Attackers are often competitors, bitter employees, dissatisfied customers, or disgruntled investors.

According to Deloitte's recent survey of business executives, reputation damage is the top strategic risk for large businesses. In-house counsel face challenges in protecting and defending against online reputation attacks due to First Amendment protections and the difficulty of proving damages.

Because of the nature of online reputation attacks and the legal issues involved, in-house counsel play a critical role in preventing and responding to the attacks. 

Listen as our authoritative panel provides their insights to assist in-house counsel in preventing and responding to online reputation attacks,  including how to form the correct multi-disciplinary team of experts when attacks occur, and unique legal and practical strategies for successfully responding to online reputation attacks.

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Outline

  1. Role of in-house attorney in protecting corporate reputation and guarding against Internet defamation
  2. Involving business leaders, public relations staff and cyber investigators in responding to online attacks
  3. Strategies and tools for responding to online reputational attacks
  4. Developing an incident response plan

Benefits

The panel will review these and other key questions:

  • How do online social networks, ratings websites and blogs pose a potential threat to a business' reputation—and how can companies manage that risk?
  • How can cyber investigators be used to identify anonymous attackers?
  • What are some key considerations and best practices when implementing an incident response plan?
  • What strategies are available for stopping and removing damaging material from the Internet?
  • What challenges do in-house counsel face when proving damages for defamation?

Faculty

Agnes, Melissa
Melissa Agnes
Founder & CEO
Crisis Ready Institute

Ms. Agnes developed an international reputation for crisis management, planning and training by helping large global...  |  Read More

Chris Anderson, Ph.D.
Chris Anderson, Ph.D.
Co-Founder and Group Head
Internet Defamation Division, Cyber Investigation Services

Mr. Anderson has overseen the handling of 10,000-plus Internet defamation, harassment, and stalking requests and has...  |  Read More

Whitney C. Gibson
Whitney C. Gibson
Partner
Vorys Sater Seymour & Pease

Mr. Gibson leads the firm’s Internet defamation group. The group has worked on hundreds of Internet related cases...  |  Read More

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