Online Reputation Attacks Against Companies: Response Strategies for In-House Counsel
Assembling a Multi-Disciplinary Response Team, Preventing and Mitigating Reputational Damage, Developing an Incident Response Plan
Recording of a 90-minute CLE webinar with Q&A
This CLE webinar will provide guidance to in-house counsel for confronting Internet defamation and online reputation attacks against their companies. The panel will examine the various factors the in-house attorney must consider when responding to online attacks; effective tactics to identify anonymous posters; strategies for stopping attacks and/or removing damaging content; and other legal and business considerations, including unique methods for proving damages for defamation.
Outline
- Role of in-house attorney in protecting corporate reputation and guarding against Internet defamation
- Involving business leaders, public relations staff and cyber investigators in responding to online attacks
- Strategies and tools for responding to online reputational attacks
- Developing an incident response plan
Benefits
The panel will review these and other key questions:
- How do online social networks, ratings websites and blogs pose a potential threat to a business' reputation—and how can companies manage that risk?
- How can cyber investigators be used to identify anonymous attackers?
- What are some key considerations and best practices when implementing an incident response plan?
- What strategies are available for stopping and removing damaging material from the Internet?
- What challenges do in-house counsel face when proving damages for defamation?
Faculty

Melissa Agnes
Founder & CEO
Crisis Ready Institute
Ms. Agnes developed an international reputation for crisis management, planning and training by helping large global... | Read More
Ms. Agnes developed an international reputation for crisis management, planning and training by helping large global brands prevent and manage a wide range of corporate issues and crises. Her client list includes Fortune companies, as well as public, private and not-for-profit organizations.
CloseChris Anderson, Ph.D.
Co-Founder and Group Head
Internet Defamation Division, Cyber Investigation Services
Mr. Anderson has overseen the handling of 10,000-plus Internet defamation, harassment, and stalking requests and has... | Read More
Mr. Anderson has overseen the handling of 10,000-plus Internet defamation, harassment, and stalking requests and has participated in the removal of more than 1,000 damaging items from the Internet.
CloseWhitney C. Gibson
Partner
Vorys Sater Seymour & Pease
Mr. Gibson leads the firm’s Internet defamation group. The group has worked on hundreds of Internet related cases... | Read More
Mr. Gibson leads the firm’s Internet defamation group. The group has worked on hundreds of Internet related cases across the country and develops unique solutions for companies being damaged or attacked online. Mr. Gibson has experience in many aspects of Internet law, including defamation, false reviews, traffic diversion, product diversion, trademark infringement, SEO manipulation, copyright infringement and public disclosure of private facts.
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