Online Counterfeiting and Infringements: Pursuing Trademark and Design Patent Infringers

Monitoring Social Media Sites, Identifying Legitimate Goods With New Registries

Recording of a 90-minute CLE webinar with Q&A


Conducted on Tuesday, December 19, 2017

Recorded event now available

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Program Materials

This CLE webinar will provide strategies for IP counsel to monitor and protect against online sales of counterfeit products. The panel will examine new brand registries that identify legitimate brand goods, review lessons from recent cases, and offer best practices for stopping online infringers.

Description

As the worldwide counterfeiting market continues to spread, IP owners must protect their brand’s value, reputation and customers. Counterfeit goods are now sold via social media sites. Online sellers use bots to post thousands of images daily and harvest email addresses to create a database of potential customers for counterfeit goods.

Counterfeiting directly affects a brand owner’s revenue, with lower quality copies flooding the market, damaging the perceived value of the brand and reducing demand (and pricing) for legitimate brand products.

Listen as our authoritative panel reviews the latest trends in online counterfeiting in the context of trademarks and design patents and discusses what IP owners can do to protect against online counterfeiting. The panel will also examine registries that Amazon, eBay and others offer to identify and protect legitimate goods. The panel will outline lessons from recent cases and best practices for policing and protecting against online infringers.

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Outline

  1. Current trends and recent cases in online counterfeiting
    1. Trademarks
    2. Design patents
    3. Use of social media
  2. New brand registries to identify and protect brands
    1. Amazon
    2. eBay
    3. Others
  3. Best practices for stopping online infringers

Benefits

The panel will review these and other key issues:

  • Current trends in online counterfeiting
  • Strategies for policing trademarks and designs to identify and stop counterfeiters
  • Steps for IP counsel to pursue legal action against online counterfeiters

Faculty

Carani, Christopher
Christopher V. Carani

Shareholder
McAndrews Held & Malloy

Mr. Carani is nationally recognized in the field of design law, regarding the protection and enforcement of aesthetic...  |  Read More

Hogan, Howard
Howard S. Hogan

Partner
Gibson Dunn & Crutcher

Mr. Hogan is Co-Chair of the firm’s Fashion, Retail and Consumer Products Group. His practice focuses on IP...  |  Read More

McCue, Michael
Michael J. McCue

Partner
Lewis Roca Rothgerber Christie

Mr. McCue has litigated hundreds of cases involving trademarks, copyrights, trade secrets, patents, and rights of...  |  Read More

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