New FTC Guidance for Endorsements and Testimonials in Advertising
Social Networking Sites, Blogs, Twitter: Threats to Section 5 Compliance
29-year-old advertising guidelines revised to include social media
Recording of a 90-minute CLE webinar with Q&A
This CLE webinar will review the newly revised FTC advertising guidelines and their impact on businesses and endorsers. The panel will also discuss the FTC's new standards for using social media in advertising.
- New FTC guidelines
- Disclosure of connections
- Common traps and strategies to avoid them
- Bests practices when using social media
- Blogs, social networking sites
- User-generated content
The panel will review these and other key questions:
- What factors will the FTC consider when determining whether a violation of the FTC Act has occurred?
- How will the new guidelines impact how social media is used in advertising?
- What steps must companies take to ensure compliance with the new standards?
Gary D. Hailey
He focuses on advertising and marketing law involving both traditional marketers and the direct response/infomercial... | Read More
He focuses on advertising and marketing law involving both traditional marketers and the direct response/infomercial industry. He advises clients about the regulatory process, its implications for their advertising and marketing efforts and ways to reduce their legal exposure without reducing the effectiveness of their marketing efforts.Close
Wilson Sonsini Goodrich & Rosati
He focuses on the areas of trademark, advertising, unfair competition, copyright, Internet, retail, and consumer law.... | Read More
He focuses on the areas of trademark, advertising, unfair competition, copyright, Internet, retail, and consumer law. He counsels clients regarding domestic and global trademark and copyright issues; intellectual property licenses and transactions; advertising, marketing, and promotions strategies; and Internet and domain-name issues.Close
General Counsel and Senior Vice President, Business Development
He provides counsel for a myriad of activities, including complex contract negotiations; FTC, FDA and other regulatory... | Read More
He provides counsel for a myriad of activities, including complex contract negotiations; FTC, FDA and other regulatory compliance; intellectual property maintenance and protection; talent, producer, music, cross promotion and other entertainment agreements; licensing and rights clearances; claim substantiation and infomercial clearance review; and contests, sweepstakes, and other promotions.Close