New Chinese Trademark Law Amendments: Impact on U.S. Companies' Abilities to Establish and Enforce Rights in China
Recording of a 90-minute premium CLE video webinar with Q&A
This CLE webinar will guide IP counsel on the new Chinese Trademark Amendments and other recent changes. The panel will address key changes proposed by the Chinese authorities and discuss how they impact legal, as well as business approaches. The panel will discuss considerations when advising about protecting trademark rights in China and will offer best practices for the protection of brands in China and Asia generally.
Outline
- Key system differences between trademark laws in China and the U.S. that lead to practical impacts on business operations
- Considerations for a brand owner before manufacturing and advertising in Asia
- Considerations when advising about protecting trademark rights in China through the International Registration of the Madrid Protocol or nationally-filed application with CNIPA
- Key changes proposed by the Chinese authorities and their impact on trademark practice in China
- Tips, trends, and suggestions when it comes to trademark litigation, criminal enforcement, and metaverse protection
- Best practices for the protection of one's brand in China and Asia in general
Benefits
The panel will review these and other key issues:
- Key system differences between trademark laws in China and the U.S. that lead to practical impacts on business operations
- Considerations for a brand owner before manufacturing and advertising in Asia
- Considerations when advising about protecting trademark rights in China through the Madrid Protocol or nationally-filed application with CNIPA
- Key changes proposed by the Chinese authorities and their impact on trademark practice in China
Faculty
Jennifer Chicoski
Attorney Advisor, Office of Policy and International Affairs
U.S. Patent and Trademark Office
Ms. Chicoski is an attorney advisor in the United States Patent and Trademark Office (USPTO) Office of Policy and... | Read More
Ms. Chicoski is an attorney advisor in the United States Patent and Trademark Office (USPTO) Office of Policy and International Affairs (OPIA) working toward improvements to the international intellectual property infrastructure. She focuses on Trademarks and Geographical Indications, and serves on the Latin American and China Teams of OPIA. Ms. Chicoski's responsibilities include development and direction of guidance on international and domestic trademark policy, providing technical advice and guidance and supporting trade and treaty related activities of the U.S. government. In addition to training and supporting bilateral, multilateral and international meetings, and she consults on a variety of substantive trademark prosecution, maintenance and operations issues.
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Amy Hsiao
Partner & CEO
Eligon IP
Ms. Hsiao is the Chair of Asia Trademark Practice of her firm (Eligon IP) and also the co-chair of Anticounterfeiting... | Read More
Ms. Hsiao is the Chair of Asia Trademark Practice of her firm (Eligon IP) and also the co-chair of Anticounterfeiting Committee at American Bar Association. Her practice focuses on international trademark and cross-border transactions between the US and Asia. Ms. Hsiao has pursued cases through all levels of China’s system and has achieved over 500 successes. She has also managed litigations throughout Asia, including high court and criminal infringement cases in China, Korea, Indonesia and the Philippines. Ms. Hsiao offers a unique blend of Western and Chinese cultures, and she has worked with policy makers from the U.S., Europe and China on trademark arbitrations and criminal infringement cases. She is regarded as the thought leader in the space. For example, she was selected by China’s former Deputy Secretary General of the Trademark Association as the only Western attorney to work on a book involving in-depth analysis of top 26 landmark trademark cases. In 2022, Ms. Hsiao was selected to join TPAC which advises the Under Secretary of Commerce for Intellectual Property on matters relating to the policies and goals of the USPTO.
Ms. Hsiao’s clients include start-up to Fortune 100 companies, crossing many industries: finance, fashion, sports & fitness, semiconductors, healthcare, logistics, hospitality, and consumer electronics.
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Christopher Shen
Senior Partner
NTD Intellectual Property Attorneys
Mr. Shen concentrates his practice in IP strategy counseling, foreign-related IP litigation and administrative... | Read More
Mr. Shen concentrates his practice in IP strategy counseling, foreign-related IP litigation and administrative enforcement. He has more than 25 years of experience in representing many famous domestic and foreign companies in lawsuits and arbitrations with respect to patent, trademark, copyright and unfair competition disputes. Mr. Shen also has been invited to attend International IP Symposiums many times to deliver speeches in respect of China IP Protection and has been establishing extensive connections with foreign IP attorneys. He has been qualified to practice law in both China and New York State since 2000 and 2005 respectively.
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