Native Advertising: Ensuring Compliance When Developing and Distributing Original, Editorial and User-Generated Content
Navigating New FTC Guidance, Lessons From Recent FTC Enforcement
Recording of a 90-minute premium CLE webinar with Q&A
This CLE course will provide guidance for counsel of brand owners on recent developments for native advertising. The panel will examine the regulatory landscape and the laws applicable to native advertising. The panel will discuss transparency and disclosure, as well as the steps companies should take to ensure compliance and minimize the risk of FTC scrutiny.
Outline
- Native advertising—recent developments
- FTC guidance
- Lord & Taylor case
- Lessons learned from the recent FTC settlement with Lord & Taylor
- Guidance for brand owners on avoiding compliance pitfalls when using native advertising
Benefits
The panel will review these and other key issues:
- What lessons can be learned from recent enforcement actions to ensure compliance with native advertising requirements?
- When should businesses disclose that content is native advertising?
- How should businesses make effective and clear disclosures in native advertising?
Faculty
Brian D. Fergemann
Partner
Winston & Strawn
Mr. Fergemann counsels major national food, beverage, and consumer product companies and retailers and their... | Read More
Mr. Fergemann counsels major national food, beverage, and consumer product companies and retailers and their advertising and promotion agencies on a wide range of advertising, marketing, social media, e-commerce, and general intellectual property issues. He has extensive experience advising clients in negotiating and drafting agency-client agreements, high-level talent agreements, and sponsorship agreements. He also represents clients in connection with governmental investigations involving allegations of false advertising and deceptive or unfair business practices.
CloseMiri Frankel Miller
Associate General Counsel, Americas
Dentsu Aegis Network
Ms. Miller is responsible for advising DAN’s media agencies in their work handling digital creative execution,... | Read More
Ms. Miller is responsible for advising DAN’s media agencies in their work handling digital creative execution, media planning and buying, and marketing analytics for clients. Prior to joining DAN, she oversaw legal support for the Activision Publishing Minneapolis business unit of Activision Blizzard, including software development, content and technology licensing, digital and mobile distribution, marketing and sponsorship, IP rights clearance, and e-commerce in connection with bestselling video games. She was also formerly Associate General Counsel at The Beanstalk Group, which develops and manages turn-key, strategic global licensing programs on behalf of brand and trademark owners.
CloseMadhu Goel Southworth
Senior Vice President, Legal & Business Affairs
AMC Networks
Ms. Goel Southworth provides legal and business affairs support across AMC ranging from unscripted and digital... | Read More
Ms. Goel Southworth provides legal and business affairs support across AMC ranging from unscripted and digital development and production matters, film licensing, litigation, marketing and sponsorship, brand and product integration, digital, PR, consumer products and licensing and intellectual property. Prior to joining AMC, she worked at AETN as Director, Legal & Business Affairs where she handled unscripted development and production matters for The History Channel, The Biography Channel, A&E Indie Films, and A&E.
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