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Multigenerational Juries: Trial Strategy Tips for Navigating Differences Without Underestimating Shared Motivators

Communicating, Connecting With, and Presenting Evidence to Baby Boomers, Gen X, Millennials, and Gen Z

A live 90-minute CLE video webinar with interactive Q&A

This program is included with the Strafford CLE Pass. Click for more information.
This program is included with the Strafford All-Access Pass. Click for more information.

Tuesday, August 12, 2025 (in 13 days)

1:00pm-2:30pm EDT, 10:00am-11:30am PDT

(Alert: Event date has changed from 6/26/2025!)

or call 1-800-926-7926

This CLE webinar will offer guidance to litigators about issues to be considered when dealing with multigenerational juries, focusing on baby boomers, Generation X, millennials, and Generation Z. The panel will review what to know when selecting jurors from these different generations, offer insights into how they may interact in deliberations, discuss how these jurors perceive witnesses and evidence, and offer practical recommendations for increasing the likelihood of getting the result counsel wants.

Description

When picking an ideal jury or keeping not so ideal jurors off a panel, litigators want to take into account how potential jurors collect and process information, their life experiences, and their values. Today's jury pool spans several generations and counsel can benefit from understanding generational differences as well as how jurors from different generations interact with each other. These conclusions will influence how evidence is presented and inform witness preparation for the greatest impact.

Counsel for both plaintiff and defense can also benefit from understanding that shared juror attitudes span and are frequently more important than generational differences about key issues: the justice system, large corporations, the trustworthiness of science or institutions, or the role of juries in the justice system. While generational differences are real and should inform trial strategy, blaming contrary verdicts or damages awards on this or that generational attitude is over-simplistic.

Listen as the panel of experienced authorities offers ways to overcome the challenges of multigenerational juries and how to best leverage their advantages.

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Outline

  1. Generational classifications
  2. Generational differences in key areas
  3. Generational agreement in key areas
  4. Strategies for navigating and leveraging generational differences or consensus
    1. Trial themes
    2. Jury selection
    3. Presentation of evidence
    4. Witnesses
    5. Particular biases
    6. Technology and trial graphics
    7. Opening and closing arguments

Benefits

The panel will review these and other key issues:

  • What are the different "generations" that make up the jury pool and in what proportion?
  • What do millennial lawyers need to understand about older members of the jury pool, and vice versa?
  • How can attorneys create an emotional connection between jurors and their cases?

Faculty

Clark, Jonathan
Jonathan E. Clark

Attorney
Sheppard Mullin Richter & Hampton

Mr. Clark has litigated on behalf of employers in both state and federal court, and in jurisdictions across the...  |  Read More

Graves, Kelly
Kelly Graves

Director of Attorney Advancement
Cahill Gordon & Reindel

Ms. Graves is the Director of Attorney Advancement for the law firm Cahill, Gordon & Reindel LLP, where she leads...  |  Read More

McDonald, Emily
Dr. Emily McDonald, Ph.D.

Litigation Consultant
Bloom Strategic Consulting

Dr. McDonald uses social science to identify the factors that effect and influence juror decision-making in the...  |  Read More

Attend on August 12

Cannot Attend August 12?

You may pre-order a recording to listen at your convenience. Recordings are available 48 hours after the webinar. Strafford will process CLE credit for one person on each recording. All formats include course handouts.

To find out which recorded format will provide the best CLE option, select your state:

CLE On-Demand Video