Multigenerational Juries: Trial Strategy Tips for Navigating Differences Without Underestimating Shared Motivators
Communicating, Connecting With, and Presenting Evidence to Baby Boomers, Gen X, Millennials, and Gen Z
A live 90-minute CLE video webinar with interactive Q&A
This CLE webinar will offer guidance to litigators about issues to be considered when dealing with multigenerational juries, focusing on baby boomers, Generation X, millennials, and Generation Z. The panel will review what to know when selecting jurors from these different generations, offer insights into how they may interact in deliberations, discuss how these jurors perceive witnesses and evidence, and offer practical recommendations for increasing the likelihood of getting the result counsel wants.
Outline
- Generational classifications
- Generational differences in key areas
- Generational agreement in key areas
- Strategies for navigating and leveraging generational differences or consensus
- Trial themes
- Jury selection
- Presentation of evidence
- Witnesses
- Particular biases
- Technology and trial graphics
- Opening and closing arguments
Benefits
The panel will review these and other key issues:
- What are the different "generations" that make up the jury pool and in what proportion?
- What do millennial lawyers need to understand about older members of the jury pool, and vice versa?
- How can attorneys create an emotional connection between jurors and their cases?
Faculty

Jonathan E. Clark
Attorney
Sheppard Mullin Richter & Hampton
Mr. Clark has litigated on behalf of employers in both state and federal court, and in jurisdictions across the... | Read More
Mr. Clark has litigated on behalf of employers in both state and federal court, and in jurisdictions across the country. His representation has included both single-plaintiff and class-action cases. Additionally, Mr. Clark has achieved positive results for clients in mediation and arbitration proceedings. He also counsels employers in such crucial areas as employee-handbook development and workplace policies and procedures, and he has overseen internal workplace investigations.
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Kelly Graves
Director of Attorney Advancement
Cahill Gordon & Reindel
Ms. Graves is the Director of Attorney Advancement for the law firm Cahill, Gordon & Reindel LLP, where she leads... | Read More
Ms. Graves is the Director of Attorney Advancement for the law firm Cahill, Gordon & Reindel LLP, where she leads the firm’s executive coaching and career advising program. She has over 15 years of experience in the legal industry, including as a BigLaw litigator, former federal prosecutor, and practice management leader for two AmLaw 25 firms, and brings deep experience in helping law firms and practice leaders determine how best to grow, support, and develop legal talent in ways that also drive firm performance. In her law firm management roles, Ms. Graves has worked across functions from talent and practice management to operations and innovation, most recently led firmwide initiatives in executive coaching, leadership development, career advising, AI adoption and strategy. She earned her J.D. from New York University School of Law and her B.A. from the University of Virginia, where she was elected to Phi Beta Kappa.
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Dr. Emily McDonald, Ph.D.
Litigation Consultant
Bloom Strategic Consulting
Dr. McDonald uses social science to identify the factors that effect and influence juror decision-making in the... | Read More
Dr. McDonald uses social science to identify the factors that effect and influence juror decision-making in the courtroom. She has critically analyzed data produced in over 100 mock jury studies conducted nationwide and translates the findings revealed in each jury study to offer insight and understanding to counsel about the way trial jurors will likely view the case. Dr. McDonald provides strategic implications and recommendations to refine and effectively communicate case strategy and key case concepts.
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