Mobile Marketing Key Legal Issues: Mobile Technology, Location-Based Services, Mobile Commerce
Navigating Evolving Laws on Privacy, Consumer Consent, Disclosures and More
Recording of a 90-minute CLE webinar with Q&A
This CLE webinar will examine the key legal issues that arise with mobile marketing involving mobile apps, ads, wearable devices, text messaging, location tracking, mobile commerce and other emerging technologies. The panel will discuss best practices to ensure compliance with the numerous complex laws regulating mobile marketing.
Outline
- Latest mobile marketing trends
- Mobile ads
- Mobile apps
- Text messaging
- Wearable technology
- Location-based services
- Sweepstakes and contests
- Advertising on third-party apps/targeted advertising
- Mobile commerce/payments
- Key laws regulating mobile marketing activities
- FTC Act
- Telephone Consumer Protection Act (TCPA)
- Privacy and data security laws and guidelines
- Wireless carrier standards and guidelines
- App Store and Google Play Policies and Guidelines
- Third-party platforms
- Government guidelines
- International laws
- Strategies/best practices to meet regulatory standards and minimize liability
Benefits
The panel will review these and other key issues:
- Current regulatory, enforcement and litigation trends surrounding mobile marketing
- Latest trends in technology used for mobile marketing
- Legal and industry standards governing mobile marketing
- Special challenges with mobile commerce
- How to make required FTC disclosures on a small screen and repurpose advertising content for viewing on a mobile device
- How to make sure terms of use and privacy policies are binding on users
Faculty
Nathan J. Hole
Partner
Loeb & Loeb
Mr. Hole counsels clients on emerging media and technology-related activities, including the preparation and... | Read More
Mr. Hole counsels clients on emerging media and technology-related activities, including the preparation and negotiation of agreements related to online and digital assets, digital media, privacy issues, social networking issues, mobile platforms and mobile commerce.
CloseBrian Nixon, Esq.
Loeb & Loeb
Mr. Nixon counsels clients on matters involving mobile commerce, gift card program design and execution, privacy... | Read More
Mr. Nixon counsels clients on matters involving mobile commerce, gift card program design and execution, privacy issues, mobile apps, software development, technology and outsourcing, advertising service agreements and content license agreements.
CloseChristine M. Reilly
Partner
Loeb & Loeb
Ms. Reilly regularly counsels clients on marketing and advertising issues and compliance with consumer laws. She has... | Read More
Ms. Reilly regularly counsels clients on marketing and advertising issues and compliance with consumer laws. She has represented companies in a variety of industries and service sectors. Ms. Reilly also has experience defending consumer class and regulatory actions alleging violations of various state and federal laws, including the TCPA.
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