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M&A Asset Sales vs. Stock Sales: Pros and Cons of Each Structure, Buyer and Seller Preferences, Negotiation Strategies

A live 60-minute premium CLE video webinar with interactive Q&A


Wednesday, July 23, 2025

1:00pm-2:00pm EDT, 10:00am-11:00am PDT

Early Registration Discount Deadline, Friday, June 27, 2025

or call 1-800-926-7926

This CLE webinar will explore the differences between an asset sale and a stock sale in M&A transactions. The panel will review the advantages and disadvantages of each type of deal structure from a buyer's and seller's perspective and provide tips for negotiating each type of deal.

Description

The structure of an M&A transaction impacts every aspect of the deal, including how ownership, assets, and liabilities are transferred from the target business to a buyer. Asset and stock (sometimes called equity) sales are the most common and straightforward types of acquisitions.

In an asset sale, the buyer can pick and choose what assets they want to buy, which provides an opportunity for reducing the buyer's risk of assuming unknown liabilities. Assets that are typically included in an asset sale are tangible and intangible assets, such as equipment, machinery, real estate, customer contracts, or intellectual property. The buyer in an asset sale may also agree to assume certain liabilities of the seller like bank loans or debts that the seller took out to finance the purchase of certain assets.

In a stock sale, the buyer acquires stock (or equity) from the target company's stockholders. A stock purchase is often an easier type of transaction to execute because very little about the company changes as the buyer takes the assets and liabilities of the target. Stock sales are often preferred by sellers because generally all known and unknown liabilities of the business are transferred to the buyer, allowing the seller to avoid ongoing exposure to such liabilities (other than as expressly agreed with the buyer).

Each acquisition structure provides distinct advantages and disadvantages for buyers and sellers. When considering how to structure an M&A transaction the parties must carefully evaluate the legal, accounting, and tax implications of the deal. Buyers will typically prefer an asset sale, whereas sellers will usually prefer a stock sale.

Listen as our authoritative panel explores the differences between asset sales and stock sales in M&A transactions and reviews key considerations when determining the right structure for a deal.

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Outline

  1. Asset sale vs. stock sale: key differences
  2. Considerations when determining the transaction structure: tax, legal, and accounting issues
  3. Asset sale: advantages and disadvantages for buyers and sellers
  4. Stock sale: advantages and disadvantages for buyers and sellers
  5. Key negotiation strategies for buyers and sellers with each type of deal structure
  6. Practitioner pointers and key takeaways

Benefits

The panel will review these and other key considerations:

  • What are the differences between an asset sale and a stock sale in M&A transactions?
  • What are the tax, legal, and accounting factors to consider when deciding on an acquisition structure?
  • What are the advantages and disadvantages of stock sales and asset sales?
  • What are negotiation strategies for buyers and sellers with each type of transaction structure?

Faculty

Eisler, Kaitlin
Kaitlin (Katie) Eisler

Partner, Chair Corporate and Securities Group
Maslon

Ms. Eisler has significant experience assisting clients across a broad range of corporate and transactional legal...  |  Read More

Pear, Alison
Alison M. Pear

Shareholder
Buchalter

Ms. Pear specializes in corporate transactions, focusing on securities regulation, corporate governance, and mergers...  |  Read More

Attend on July 23

Early Discount (through 06/27/25)

Cannot Attend July 23?

Early Discount (through 06/27/25)

You may pre-order a recording to listen at your convenience. Recordings are available 48 hours after the webinar. Strafford will process CLE credit for one person on each recording. All formats include course handouts.

To find out which recorded format will provide the best CLE option, select your state:

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