Licensing Agreements in the Fashion Industry
Due Diligence, Key Provisions, Celebrity Licenses, Alternatives to Traditional Licensing
A live 90-minute premium CLE webinar with interactive Q&A
This CLE webinar will provide IP counsel with guidance on licensing in the fashion industry and will examine the critical aspects of fashion licensing. The panel also will address licensing agreements when the licensor is a celebrity and discuss co-branding and other alternatives to traditional licensing of fashion categories, including apparel, accessories, and fragrance and beauty products.
- Due diligence on licensing partner
- Types of agreements
- Key terms
- Recital clauses
- Licensor approval
- Licensee operations
- Common pitfalls
- Unique challenges with celebrity licensors
- Alternatives to traditional licensing agreements
The panel will review these and other high priority issues:
- What are the essential provisions to include in licenses in the fashion industry?
- What additional challenges do celebrity licenses present? What steps can counsel take to minimize the risk when dealing with celebrities?
- What are the alternatives to a licensing agreement?
Theodore C. Max
Sheppard Mullin Richter & Hampton
Mr. Max is a member of the firm’s Entertainment, Technology and Advertising, and Intellectual... | Read More
Mr. Max is a member of the firm’s Entertainment, Technology and Advertising, and Intellectual Property Practice Groups, focusing on counseling clients on IP issues and litigation. He is Co-Leader of the firm's Fashion and Apparel Team. Mr. Max has counseled clients on and litigated numerous cases involving issues on the cutting edge of copyright and trademark law. He has assisted clients in identifying, protecting and preserving their intellectual property assets, including seeking registration of rights in the U.S. and internationally and taking action against infringements of copyrights, trademarks and trade dress. He also has experience developing and implementing anti-counterfeiting programs and pursuing civil and criminal enforcement remedies.Close
to be announced.
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