Licensing Agreements in the Fashion Industry
Due Diligence, Key Provisions, Celebrity Licenses, Alternatives to Traditional Licensing
Recording of a 90-minute premium CLE webinar with Q&A
This CLE course will provide IP counsel with guidance on licensing in the fashion industry and will examine the critical aspects of fashion licensing. The panel also will address licensing agreements when the licensor is a celebrity and discuss co-branding and other alternatives to traditional licensing of fashion categories, including apparel, accessories, and fragrance and beauty products.
- Due diligence on licensing partner
- Types of agreements
- Key terms
- Recital clauses
- Licensor approval
- Licensee operations
- Common pitfalls
- Unique challenges with celebrity licensors
- Alternatives to traditional licensing agreements
The panel will review these and other high priority issues:
- What are the essential provisions to include in licenses in the fashion industry?
- What additional challenges do celebrity licenses present? What steps can counsel take to minimize the risk when dealing with celebrities?
- What are the alternatives to a licensing agreement?
Deputy General Counsel
Quality King Distributers
Ms. Cardon is the Deputy General Counsel for Perfumania Holdings, Inc., the perfume retailer, and its related entities,... | Read More
Ms. Cardon is the Deputy General Counsel for Perfumania Holdings, Inc., the perfume retailer, and its related entities, including Parlux Fragrances and Five Star Fragrances, which hold numerous fashion and celebrity fragrance licenses, including Jason Wu, Kenneth Cole, Vince Camuto and Paris Hilton. She previously served as the General Counsel to Camuto Group, which developed the lifestyle brands Vince Camuto and Jessica Simpson through robust licensing portfolios. Ms. Cardon’s practice supports consumer product and retail clients in the fashion and beauty industries on brand clearance and protection, licensing and enforcement matters, as well as advertising and marketing issues.Close
Theodore C. Max
Sheppard Mullin Richter & Hampton
Mr. Max is a member of the firm’s Entertainment, Technology and Advertising, and Intellectual... | Read More
Mr. Max is a member of the firm’s Entertainment, Technology and Advertising, and Intellectual Property Practice Groups, focusing on counseling clients on IP issues and litigation. He is Co-Leader of the firm's Fashion and Apparel Team. Mr. Max has counseled clients on and litigated numerous cases involving issues on the cutting edge of copyright and trademark law. He has assisted clients in identifying, protecting and preserving their intellectual property assets, including seeking registration of rights in the U.S. and internationally and taking action against infringements of copyrights, trademarks and trade dress. He also has experience developing and implementing anti-counterfeiting programs and pursuing civil and criminal enforcement remedies.Close
Ms. Weinstock is an experienced general and in-house counsel whose career has spanned the fashion, arts, media and... | Read More
Ms. Weinstock is an experienced general and in-house counsel whose career has spanned the fashion, arts, media and entertainment industries. She has provided senior level guidance for such noted organizations as global beauty company Coty Inc., fashion and lifestyle company Kenneth Cole Productions, Inc., Writers Guild of America, East, the union for television and film screenwriters, and Gist Communications, Inc, an interactive television company. Her practice ranges from domestic and international licensing to advertising, marketing, and promotions matters, including celebrity, influencer, and talent endorsements and branding, entertainment industry and union matters, digital and social media, contests and sweepstakes, and protection in the apparel, accessories, beauty and lifestyle categories, including securing and enforcing intellectual property for design and brand. She is a frequent industry speaker, is on the Steering Committee of the National Association of Women Lawyers Fashion Law Affinity Group and is Chair of the International Trademark Association’s Fashion Industry Group.Close