IP Rights in Augmented Reality and Virtual Reality

Protected Works, Third-Party Marks, Content Created for AR/VR, Content Created in VR

A live 90-minute premium CLE webinar with interactive Q&A


Wednesday, October 30, 2019

1:00pm-2:30pm EDT, 10:00am-11:30am PDT

Early Registration Discount Deadline, Friday, October 4, 2019

or call 1-800-926-7926

This CLE webinar will guide counsel on intellectual property issues that arise in augmented reality (AR) and virtual reality (VR). The panel will discuss the protection of IP rights and address the use of protected works and third-party marks. The panel will also examine potential IP infringement and the liability risks as well as what steps can be taken to mitigate those risks.

Description

We see AR digital content everywhere--in GPS navigation, sports telecasts, virtual dressing rooms, gaming, and more. VR replaces the real world with a virtual world where users, typically wearing headsets, can interact in and with the virtual environment.

How far do IP rights go when applied in an augmented or fully virtual world? Does a trademark protect virtual goods? Does the creator of an AR/VR digital experience need to license the mark before depicting a branded beverage? When users modify content in AR and VR environments, do they create infringing derivative works?

Counsel to AR and VR developers and companies must be aware of liability exposure for including existing brands and copyrighted works such as music, video clips, and artwork. Trademark and copyright holders must also be on the lookout for infringement of their IP rights in AR and VR.

Listen as our authoritative panel of IP attorneys examines IP protection in AR and VR. The panel will address the use of protected works and third-party marks. The panel will also discuss potential IP infringement and the liability risks as well as what steps can be taken to mitigate those risks.

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Outline

  1. Protecting IP rights in AR and VR creations
    1. Copyright
    2. Trademark
    3. Patents & Design Patents
  2. Use of third-party IP in AR/VR
    1. Copyright
    2. Trademark
    3. Right of Publicity
    4. Patents
  3. Liability mitigation and terms of use

Benefits

The panel will review these and other noteworthy issues:

  • If a VR user creates virtual content while using the VR system, does the user own the IP rights in his/her creation?
  • How should counsel use copyright and trademark laws to protect in AR? Will augmenting trademarks create a likelihood of confusion?
  • Can placement of protected IP on private property grant ownership rights in the IP to the owners of the real property?
  • What are the hurdles to protecting IP in augmented and virtual worlds?

Faculty

Culp, Kimberly
Kimberly Culp

Director
Carr McClellan

Ms. Culp works with digital media, video game, and consumer products companies to resolve their high-stakes IP...  |  Read More

Wassom, Brian
Brian D. Wassom

Partner
Warner Norcross & Judd

Mr. Wassom litigates disputes and counsels clients in a wide range of commercial and intellectual property matters. He...  |  Read More

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Strafford will process CLE credit for one person on each recording. All formats include program handouts. To find out which recorded format will provide the best CLE option, select your state:

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DVD

10 business days after event

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