IP Issues in Marketing and Advertising: Identifying and Perfecting IP Rights, Minimizing Risks, Avoiding Pitfalls
A live 90-minute premium CLE webinar with interactive Q&A
This CLE webinar will guide counsel on the IP issues involved in marketing and advertising. The panel will offer guidance in identifying, perfecting, and enforcing IP rights and will address potential pitfalls and what companies and their counsel can do to avoid or mitigate risks.
- Identifying IP rights in marketing and advertising
- Perfecting IP rights in marketing and advertising
- Infringement of other IP rights and other potential pitfalls
- Best practices and risk assessment
The panel will review these and other key issues:
- What steps should companies and counsel take to identify IP rights and then perfect them?
- What are the risks of using photos or other materials created by others?
- What best practices can companies and counsel employ to minimize the risks of infringing others' IP rights?
Kimberly M. Maynard
Frankfurt Kurnit Klein & Selz
Ms. Maynard represents emerging and established companies on intellectual property matters across a variety of... | Read More
Ms. Maynard represents emerging and established companies on intellectual property matters across a variety of industries, including technology, fashion, jewelry, finance, food, automotive, television and dance. She guides her clients through all aspects of domestic and international brand-building and brand management. She works hard to understand client business goals and to craft practical, cost-effective legal strategies that meet those goals. She analyzes and assesses the benefits and risks associated with adopting new brands, prepares and implements strategies for the development of new brands, and protects and expands established brands.Close
Hannah E. Taylor
Frankfurt Kurnit Klein & Selz
Ms. Taylor’s practice involves counseling brand and agency clients on matters across all media – from... | Read More
Ms. Taylor’s practice involves counseling brand and agency clients on matters across all media – from traditional commercial channels such as television and print, to newer formats such as social media, branded entertainment, and native advertising. She writes and speaks frequently on the legal implications of advertising in social media and helps clients comply with ever-changing social media platform terms. She advises clients on claim substantiation and compliance with federal, state, and local laws, as well as on compliance with relevant self-regulatory guidelines, and represents advertisers before the Federal Trade Commission and the National Advertising Division. She structures and negotiates virtually every type of advertising-related agreement, including agency-client agreements, licensing agreements, production agreements, talent, spokesperson, and influencer agreements, social media guidelines, and releases.Close
Buy Live Webinar
Includes Early Discount Savings of $50 (through 02/21/20)
Buy Live Webinar & Recording
Includes special savings of $300 (through 02/21/20)
Live Webinar & Download
Live Webinar & DVD
$394 + $19.45 S&H