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International Trademarks: Monitoring, Policing Third-Party Marks, Evaluating Infringements, Pursuing Enforcement

Recording of a 90-minute premium CLE webinar with Q&A

This program is included with the Strafford CLE Pass. Click for more information.
This program is included with the Strafford All-Access Pass. Click for more information.

Conducted on Tuesday, November 21, 2017

Recorded event now available

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This CLE course will provide guidance for counsel to companies doing business internationally on key considerations to protect their trademarks. The panel will discuss international trademark enforcement strategies, highlighting China, Korea and Mexico, and provide guidance for navigating challenging trademark schemes.


Market globalization has a significant impact on protecting and enforcing trademark rights. In operating a global business, a company will encounter potentially infringing activity and objectionable trademark filings by third parties. Counsel should establish criteria for determining when to start an infringement action against the potential infringers.

IP protection methods have not developed as quickly as the global marketplace. Some countries changed their trademark laws and systems, which present new challenges for IP owners. In 2014, China’s PRC Trademark Law went into effect and in 2016, Mexico amended its Industrial Property Law and created a formal trademark opposition system.

Counsel must navigate trademark laws throughout the world to effectively enforce a company’s marks. Trademark owners should also seek to prevent confusingly similar marks and third-party use of its mark on counterfeit goods.

Listen as our authoritative panel discusses international trademark enforcement tactics, from monitoring and policing of marks to pursuing enforcement. The panel will also highlight certain markets and provide guidance for navigating challenging trademark schemes.



  1. Determining when to take action again potential infringers
  2. International trademark monitoring and policing of third-party marks
  3. Pursuing enforcement
  4. Country highlights: China, Korea, Mexico


The panel will review these and other key issues:

  • What are the elements of an effective international enforcement strategy?
  • What steps should counsel take to implement an effective international enforcement strategy?
  • What monitoring and policing programs should be in place to protect marks in the global marketplace?


Barrata, Olivia Maria
Olivia Maria Baratta

Kilpatrick Townsend & Stockton

Ms. Baratta concentrates her practice in the areas of international and domestic brand strategy, portfolio...  |  Read More

Morrison, Sheila
Sheila Fox Morrison

Davis Wright Tremaine

Ms. Morrison provides trademark and brand protection services with significant industry intelligence in the food and...  |  Read More

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