Identification of Goods and Services in Trademark Applications: Key Considerations
Breadth of Identification, Impact on Foreign Filings and Enforcement, Implications of USPTO Use Audits
Recording of a 90-minute premium CLE video webinar with Q&A
This CLE course will guide trademark counsel on the identification of goods and services and the considerations applicants should keep in mind when crafting identifications. The panel will discuss obstacles to registration and the implications of the USPTO's proof of use audits on crafting identifications. The panel will offer best practices for crafting the identification of goods and services in trademark applications.
Outline
- Requirements
- What should/should not be included in the application
- Considerations when crafting identification of goods and services
- Single class application
- Multi-class application
- How broad or narrow
- Implications for international filings
- Implications of USPTO audits and interplay with identification of goods and services
- Best practices for crafting identification of goods and services
Benefits
The panel will review these and other essential issues:
- What are the best practices for U.S. trademark counsel for crafting identifications of goods and services?
- What key factors should U.S. trademark counsel consider when crafting identification of goods and services for applications in the U.S. and outside the U.S.?
- How detailed or broad should identifications be generally and what specific circumstances might impact the analysis?
- What is the Post Registration Proof of Use Audit Program and what is the Technology Evolution Pilot Program?
Faculty

Rory P. Pheiffer
Partner
Barnes & Thornburg
Mr. Pheiffer’s practice covers a broad spectrum of intellectual property issues, including domestic and... | Read More
Mr. Pheiffer’s practice covers a broad spectrum of intellectual property issues, including domestic and international patent prosecution, patent opinion and clearance matters, patent litigation, domestic and international trademark prosecution and enforcement, and technology licensing matters. He is the former president of the preeminent intellectual property bar association in New England—the Boston Patent Law Association.
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Draeke H. Weseman
Of Counsel
Greenberg Traurig
Mr. Weseman counsels clients on the strategic development, maintenance, and enforcement of trademark rights and related... | Read More
Mr. Weseman counsels clients on the strategic development, maintenance, and enforcement of trademark rights and related matters. A go-to attorney for company executives and in-house legal counsel, he advises on creative brand protection, brand acquisitions, trademark clearance, enforcement, litigation, licensing, and global trademark prosecution. Mr. Weseman has handled thousands of trademark matters worldwide for Fortune 500 and other publicly traded and privately held companies, global media franchises, Silicon Valley venture-backed startups, international luxury fashion houses, celebrities, and the U.S. National Governing Body for an Olympic sport. Clients in a wide range of industries trust Mr. Weseman to identify, prosecute, maintain, and protect their most valuable brand assets. His practice spans consumer goods, food and beverage products, restaurant and hospitality services, entertainment, financial services, medical devices, pharmaceuticals, and blockchain and digital assets. Mr. Weseman is a skilled writer and regularly speaks to national audiences. His contributions to U.S. trademark law include establishing precedent before the TTAB of the USPTO.
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