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Estate Planning for Social Media Influencers: Identifying Assets, Tax Issues, Estate Administration Challenges

Choice of Entity, Selling Off Assets, Receipt of Gifted Products, Structuring Investments With GRATs, SLATs

Note: CPE credit is not offered on this program

Recording of a 90-minute CLE webinar with Q&A

This program is included with the Strafford CLE Pass. Click for more information.
This program is included with the Strafford All-Access Pass. Click for more information.

Conducted on Tuesday, May 28, 2019

Recorded event now available

or call 1-800-926-7926

This CLE course will provide estate planning attorneys and advisers with a detailed analysis of estate planning techniques for digital influencers. The panel will discuss the unique and complex estate planning challenges presented by influencers, including domicile planning with rights of publicity, succession planning, and maximizing the transfer of wealth with the use of GRATs, SLATs, and other planning techniques.


The rapid expansion of social media and other online platforms has provided income opportunities for online influencers and entrepreneurs. These influencers tend to amass millions of followers and viewers prompting advertisers to include them in marketing campaigns for a variety of brands in exchange for cash, products or other assets.

Social media influencers are critical components in the broad scheme of marketing and communications, receiving millions of dollars due to their strong influence through Instagram, Facebook, Twitter, YouTube and other social media platforms. Many of these influencers have leveraged their influence to develop their own clothing lines and lifestyle brands, and have rapidly accumulated significant wealth, prompting the need for effective estate planning.

Estate planning attorneys and advisers must become familiar with the social media influencer marketing industry and implement planning techniques to maximize the transfer of wealth while minimizing transfer taxes.

Listen as our panel discusses estate planning challenges presented by social media influencers and online entrepreneurs, including domicile and entity selection challenges, maximizing the transfer of wealth through the use of GRATs, SLATs and other planning methods, and succession planning with intellectual property.



  1. A quantifiable overview of the estate planning needs of online influencers
  2. Understanding how to maximize rights of publicity through domicile planning
  3. Tax efficient strategies for structuring assets with GRATs, SLATs, etc.
  4. Succession planning with intellectual property
  5. Planning for incapacity and death: digital assets and fiduciary selection
  6. Specific issues in estate administration


The panel will review these and other key issues:

  • Understanding the estate planning needs of social media influencers and online entrepreneurs
  • Succession planning, including lifetime exit planning strategies
  • Accounting for digital assets upon incapacity or death


Clarida, Robert
Robert W. Clarida

Reitler Kailas & Rosenblatt

Mr. Clarida heads our intellectual property practice, which has been rated Tier 1 in New York and Tier 3 nationally. He...  |  Read More

Kamen, Shaina
Shaina S. Kamen

Stroock & Stroock & Lavan

Ms. Kamen concentrates her practice on sophisticated trusts and estates matters for individuals and families. She...  |  Read More

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