Drafting Corporate Sponsorship Agreements for Major Events, Marketing and Promotional Activities
Negotiating Provisions on Scope, Exclusivity, Brand Visibility, IP Rights, Indemnification, Termination and More
Recording of a 90-minute CLE webinar with Q&A
This CLE course will provide guidance to business counsel for drafting and negotiating corporate sponsorship agreements for major events, marketing or promotional activities. The panel will discuss key provisions that should be included in the agreements and strategies for avoiding common negotiation pitfalls.
Outline
- Factors to consider when evaluating whether to enter a corporate sponsorship agreement
- Key terms in corporate sponsorship agreements
- Scope
- Exclusivity
- Brand visibility
- IP rights
- Approval Process
- Indemnification
- Renewal rights and termination
- Payment and Value in Kind
- Other key terms
- Strategies for streamlined negotiations and resolving contract disputes
Benefits
The panel will review these and other key issues:
- What are some of the different reasons corporations sponsor a major event or marketing activity?
- What are the key contract terms to include in corporate sponsorship agreements?
- What are the most commonly disputed issues during contract negotiations and what are some effective strategies for resolving them?
Faculty
Peter J. Kinsella
Partner
Perkins Coie
Mr. Kinsella practices in his firm's Technology Transactions & Privacy and Intellectual Property practices,... | Read More
Mr. Kinsella practices in his firm's Technology Transactions & Privacy and Intellectual Property practices, focusing on advising start-up, emerging and large companies on intellectual property, technology, licensing and transaction matters. He offers extensive experience structuring and negotiating domestic and international agreements in the areas of cloud services, outsourcing, product development, software development, technology transfer, consulting services, telecommunications, data sharing, complex procurement arrangements, product distribution and sales, contract manufacturing, OEM and ODM arrangements, marketing and advertising services, content creation and distribution, corporate sponsorships, and various types of patent, trademark and copyright licenses.
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Sarah Hartley
Bryan Cave
Ms. Hartley focuses her practice on commercial litigation, antitrust and sports and entertainment law. She represents... | Read More
Ms. Hartley focuses her practice on commercial litigation, antitrust and sports and entertainment law. She represents local, national and multinational companies in disputes related to oil and gas development, financial products, first amendment, intellectual property, government procurement, trade secrets, and contract matters. She also concentrates on sports litigation and Safe Sport matters within the Olympic Sport movement and counsels her sports clients with a variety of governance issues, sponsorships, and employment agreements.
CloseRoger R. Quiles, Esq.
Mr. Quiles is a leading attorney servicing the eSports industry, and one of the few attorneys experienced in... | Read More
Mr. Quiles is a leading attorney servicing the eSports industry, and one of the few attorneys experienced in representing eSports businesses as well as a sports/entertainment clientele. He also has significant experience in representing startups and small businesses in a variety of business matters. He authored The Little Legal Handbook for ESports Teams and several articles on recent and emerging Sports Law and Business Law developments.
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