Drafting Affiliate Marketing Agreements: Ensuring Compliance With Advertising, IP and Internet Marketing Laws
Structuring Provisions on Compensation, Indemnification, Limitation of Liability, Termination and More
Recording of a 90-minute CLE webinar with Q&A
This CLE course will provide counsel with a roadmap for drafting, negotiating and terminating affiliate marketing agreements. The panel will discuss the various laws that are implicated by affiliate marketing, clauses that should be carefully negotiated in the agreements, and strategies to avoid common contractual pitfalls.
Outline
- Laws regulating affiliate marketing arrangements
- Key terms in affiliate marketing agreements
- Strategies for streamlined negotiations and resolving contract disputes
Benefits
The panel will review these and other key issues:
- What laws must counsel consult when advising clients regarding affiliate marketing arrangements?
- What are the key contract terms to include in affiliate marketing agreements?
- What are the most commonly disputed issues during contract negotiations and what are some effective strategies for resolving them?
Faculty
Andrew B. Lustigman
Partner
Olshan Frome Wolosky
Mr. Lustigman represents marketers, advertisers, agencies and suppliers in connection with the legal aspects of their... | Read More
Mr. Lustigman represents marketers, advertisers, agencies and suppliers in connection with the legal aspects of their advertising and promotional marketing businesses. He counsels clients regarding a broad range of matters, including the clearance of advertising and marketing materials, the structuring of sweepstakes, games of skill, and other contests, the development of social media programs and direct marketing campaigns from a compliance standpoint, and the resolution of regulatory, competitor, intellectual property and privacy matters. He frequently speaks on advertising and promotional marketing law topics throughout the country.
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Kavon Adli
Founder and Managing Attorney
The Internet Law Group
Mr. Adli founded TILG in 2008 to service the needs of the evolving e-commerce, online advertising and lead generation... | Read More
Mr. Adli founded TILG in 2008 to service the needs of the evolving e-commerce, online advertising and lead generation industries. He previously served as General Counsel to a consumer finance advertising company where he handled legal matters for 30+ internet websites and their card program, including all areas of legal compliance, employment/HR, contracts with advertisers, online and offline marketing partners, agencies and lead buyers, and the company call center. Mr. Adli is a 1999 graduate of the University of California at Berkeley School of Law and spent the first 6 years of his career as a business attorney focused primarily on commercial litigation matters, including contract, partnership and advertising-related disputes.
CloseRachel Hirsch
Ifrah Law
Ms. Hirsch practices in the areas of complex business transactions and litigation, with a focus on all areas of... | Read More
Ms. Hirsch practices in the areas of complex business transactions and litigation, with a focus on all areas of Internet advertising and marketing. She advises e-commerce merchants on issues relating to structuring business partnerships, drafts network and affiliate agreements to ensure compliance with FTC Guidelines, handles contract disputes, defends against class action lawsuits, addresses issues relating to copyright, trademark, and trade dress infringement from both a defensive posture as well as from an enforcement perspective and conducts compliance reviews of sales pages and advertising and promotional materials.
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