Counterfeit Goods on Social Media: Takedowns, Litigation, and Other Alternatives for Combating the Sale of Fake Goods
Recording of a 90-minute premium CLE video webinar with Q&A
This CLE course will guide IP counsel on combating the sale of counterfeit goods on social media platforms. The panel will discuss best practices for building intellectual property rights and preparing for social media anti-counterfeiting programs, submitting takedowns, platform immunities, safe harbors, and overcoming rejections. The panel will also address counter-notifications and alternatives to takedowns, including cease and desist letters, fair use and First Amendment rights (under copyright, trademark and right of publicity laws) and litigation (both recent cases and tends).
- Safe harbor, takedowns, and counter-notifications
- Preparing for anti-counterfeiting enforcement on social media
- Building and developing rights
- Searching social media
- Reporting and submitting takedown requests
- Overcoming rejections
- Respond to and leverage counter-notifications
- Cease and desist letters
- Targeted lawsuits
- Understanding fair use/ First Amendment limitations under copyright, trademark and right of publicity laws (including litigation trends and recent cases)
The panel will review these and other key issues:
- How can brand owners leverage notice and takedown procedures to fight the sale of counterfeits on social media platforms?
- What alternatives are available to stop online brand infringement?
- What are the limits on enforcement imposed by fair use and First Amendment rights?
Ian C. Ballon
Mr. Ballon represents Internet, technology, entertainment companies and social networks in internet-related... | Read More
Mr. Ballon represents Internet, technology, entertainment companies and social networks in internet-related litigation including copyright, trademark, trade secret and rights of publicity litigation and defense of privacy and behavioral advertising class action suits. He authored the five-volume treatise, E-Commerce and Internet Law: Treatise with Forms 2d edition (West 2009) and the earlier first edition.Close
Britt L. Anderson
Mr. Anderson advocates for clients before U.S. federal courts and the U.S. Trademark Trial and Appeal Board, and he... | Read More
Mr. Anderson advocates for clients before U.S. federal courts and the U.S. Trademark Trial and Appeal Board, and he frequently assists his clients in developing strategies for multijurisdictional trademark enforcement, defense, and protection before trademark offices around the world. During his nearly 20 years as a business advisor to brand and IP owners on their legal strategies and enforcement programs, he has addressed such issues as trademark and copyright infringement triggered by online and offline activities, cybersquatting and domain name claims, rights of publicity, trade dress, three-dimensional trademarks, anonymously posted content, copyright protection for software and visual works, negotiation, sale and acquisition of trademark rights, distribution of mobile content, and privacy and online advertising issues.Close