Contracting, Product Integration, Clearance for Content Creation: Risk Mitigation
A live 90-minute premium CLE video webinar with interactive Q&A
This CLE webinar will guide IP and brand counsel on the issues arising from creating and exploiting sponsored content. The panel will address contracting with content creators as well as product clearance and integration. The panel will offer best practices for content creation to reduce the risk of infringement and increase brand protection.
Outline
- Contracting with content creators
- Licensing and usage rights
- Exclusivity
- Compensation
- Indemnification and liability
- Deliverables
- Regulatory compliance
- Morality and termination clauses
- Product integration
- What is product placement or integration?
- Risks
- Licensing
- Product clearance
- Copyright clearance
- Trademark clearance
- Fair use
- Best practices
Benefits
The panel will review these and other key issues:
- What challenges do content creators and companies face in contracting for social media advertising?
- How is product integration different than traditional advertising, and what are the unique legal issues associated with product integration?
- What are the IP issues concerning creating and exploiting sponsored content?
- What can counsel do proactively to protect against infringement claims?
- What is fair use, and how does it apply in the social media context?
Faculty
LuAnne Morrow
Counsel
Troutman Pepper Locke
Ms. Morrow advises clients on a range of intellectual property and related branding needs, including the prosecution... | Read More
Ms. Morrow advises clients on a range of intellectual property and related branding needs, including the prosecution and licensing of her clients’ trademarks, copyrights, and patents. Her broad practice spans advertising and sponsorship issues, brand acquisition, and trade secret protection. Additionally, Ms. Morrow advises on a wide range of digital and social media issues, including regulatory compliance matters for consumer product clients. While she is experienced across a variety of industries, Ms. Morrow offers particular depth with licensing agreements and research and development contracts in the health care and life sciences sectors. She also works closely with clients in the apparel, consumer product, entertainment, food and beverage, gaming, and media sectors. Ms. Morrow’s entertainment clients include producers and studios (particularly in production matters, such as finance and distribution, and cross border production), and those in the music industry include artists and other creators, where she handles all aspects of their recording and licensing contracts.
CloseEarly Discount (through 07/25/25)