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California Consumer Privacy Act, TCPA and GDPR: Complying With Mobile Communications Marketing Rules

Trends in Enforcement Actions, Building and Maintaining Compliant Marketing Programs

Recording of a 90-minute CLE webinar with Q&A

This program is included with the Strafford CLE Pass. Click for more information.
This program is included with the Strafford All-Access Pass. Click for more information.

Conducted on Tuesday, March 10, 2020

Recorded event now available

or call 1-800-926-7926

This CLE course will guide corporate counsel in creating and implementing mobile communications marketing policies that comply with the new California Consumer Privacy Act (CCPA), the TCPA and GDPR / ePrivacy. The panel will outline the nuances of these rules and laws, challenges businesses are facing in developing compliant marketing programs, and best practices for avoiding government enforcement actions and civil litigation.


The implementation of the CCPA will impact companies both inside and outside California. Along with the TCPA and the EU’s GDPR and ePrivacy requirements, the CCPA is causing many compliance obstacles for corporate mobile marketing activities. Companies are facing higher stakes on this issue than ever before.

Businesses that use text messages, mobile apps, and other wireless communications to promote their products and services must ensure their marketing practices comply with CCPA requirements, TCPA requirements and the GDPR / ePrivacy. Corporate counsel must understand the intricacies regarding express written consent and recordkeeping to minimize the risk of penalties and lawsuits, and the potential alternatives to consent under the GDPR and ePrivacy.

Listen as our authoritative panel of attorneys assess the impact on corporate compliance requirements and strategies to ensure TCPA-compliant mobile communications marketing policies.



  1. CCPA requirements and its impact on businesses inside and outside California
  2. TCPA requirements for mobile marketers
  3. GDPR / e-Privacy
  4. Areas of potential liability: Recent consumer privacy enforcement activity and litigation trends
  5. Best practices to meet regulatory standards and minimize liability


The panel will review these and other relevant questions:

  • What are the CCPA's requirements and how does it impact businesses outside of California?
  • What are the latest TCPA and consumer privacy enforcement trends and litigation developments?
  • What measures should companies take to ensure that their written consent practices comply with the TCPA rules?
  • Should you use consent for TCPA and a non-consent based model for GDPR?
  • How should counsel manage the ambiguities of the rules concerning automated dialing systems?


Bond, Paul
Paul Bond

Holland & Knight

Mr. Bond is a financial services litigator and is the co-practice leader of the firm’s Information...  |  Read More

Long, William
William Long

Sidley Austin

Mr. Long advises international clients on a variety of social media, data protection, privacy, information security,...  |  Read More

McNicholas, Edward
Edward R. McNicholas

Ropes & Gray

Mr. McNicholas has an expansive practice representing clients facing complex information technology, constitutional and...  |  Read More

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