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Blockchain-Based Domains and Trademark Rights: Implications for Brands, Protecting IP, Enforcement Strategies

Recording of a 90-minute premium CLE video webinar with Q&A

This program is included with the Strafford CLE Pass. Click for more information.
This program is included with the Strafford All-Access Pass. Click for more information.

Conducted on Tuesday, July 26, 2022

Recorded event now available

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This CLE course will guide IP counsel on blockchain-based names and domains. The panel will examine the opportunities and challenges they present for brand owners. The panel will discuss how blockchain-based names and domain names are being used. The panel will also discuss the enforcement difficulties facing brand owners and offer alternative enforcement strategies to protect IP in the blockchain domain space.

Description

Brand owners have new opportunities and face new challenges with blockchain-based name services and domain names. Unlike DNS domains, crypto domains do not have centralized governance. ICANN governs DNS domains and has in place procedures to resolve domain name disputes. The blockchain community is generally unregulated and, consequently, makes it very difficult to police for infringement of trademark rights.

There are few remedies to prevent third parties from owning and using blockchain domain names that reflect another brand's trademarks. Without many options to force the owners of the infringing blockchain domain names, brand owners should consider alternatives to protect their IP and maintain the value of their IP by reducing the value of the infringing blockchain domain name.

Listen as our authoritative panel of IP attorneys examines blockchain-based names and domains and the opportunities and challenges they present for brand owners. The panel will discuss how blockchain-based names and domain names are being used. The panel will also discuss the enforcement difficulties facing brand owners and offer alternative enforcement strategies to protect IP in the blockchain domain space.

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Outline

  1. Blockchain-based domains
    1. Opportunities for brands
    2. Challenges for brands
  2. Enforcement challenges
  3. Strategies for protecting IP on the blockchain domain

Benefits

The panel will review these and other key issues:

  • What opportunities does the blockchain present for brand owners?
  • What can brand owners do to monitor for infringement on the blockchain?
  • What steps can brand owners and counsel take to protect IP on the blockchain?

Faculty

Brooke, Thomas
Thomas W. Brooke

Partner
Holland & Knight

Mr. Brooke handles matters ranging from serving as litigation counsel in major intellectual property disputes across...  |  Read More

Maynard, Kimberly
Kimberly M. Maynard

Partner
Frankfurt Kurnit Klein & Selz

Ms. Maynard guides her clients through all aspects of domestic and international brand-building and brand management....  |  Read More

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