2025 China Trademark Litigation and Enforcement Update: Landmark Cases, Legal Shifts, Trade War Implications
A live 90-minute premium CLE video webinar with interactive Q&A
This CLE webinar will guide IP counsel on the key changes to trademark laws and practices by the Chinese authorities. The panel will discuss how the changes impact legal as well as business approaches and offer best practices for navigating the Chinese trademark law changes.
Outline
- Recent changes and emerging trends in enforcement
- How recent policy changes impact trademark enforcement in China
- Navigating key enforcement mechanisms:
- eCommerce takedowns (Alibaba, AliExpress, Taobao, WeChat, Weibo, Dianping), administrative raid actions, customs recordals, criminal and civil enforcement
- Strategic venue selection: What courts are most favorable to foreign brands—and why?
- Trends in judicial rulings and the evolving trademark enforcement climate
- Review of top trademark litigation cases
- Which case resulted in the highest trademark damages ever awarded to an American brand—and why did the court issue such a significant judgment?
- Which case led to a five time punitive damages award—and what tipped the scale?
- Which case successfully combined claims of trademark and design patent infringement—and why was this dual protection strategy effective?
- Which case pierced the corporate veil in a trademark infringement lawsuit and why it's important?
- Which case recognized a mark as "well-known" during trademark litigation and what's the strategy to obtain such coveted recognition?
- Which case involving Kung Fu Panda became a landmark decision—and why does it offer particular insight for brand enforcements in China?
- Additional strategic insights
- What are the key distinctions between Western (U.S.) and Eastern (Chinese/Asian) trademark systems—and how do these differences impact enforcement across Asia?
- What are the most common enforcement pitfalls foreign brands encounter in China and other Asian jurisdictions?
- What essential considerations should brand owners keep in mind when seeking to protect trademarks internationally?
Benefits
The panel will review these and other key issues:
- Key system differences between trademark laws in China and the U.S. that lead to practical impacts on business operations
- Considerations for a brand owner before manufacturing and advertising in Asia
- Courts more favorable to foreign brands
- Key changes impacting trademark enforcement in China
Faculty
Amy Hsiao
Managing Partner
Eligon IP
Ms. Hsiao is the Managing Partner of Asia Trademark Practice of her firm (Eligon IP) and also the co-chair of... | Read More
Ms. Hsiao is the Managing Partner of Asia Trademark Practice of her firm (Eligon IP) and also the co-chair of Anticounterfeiting Committee at American Bar Association. Her practice focuses on international trademark and cross-border transactions between the US and Asia. Ms. Hsiao has pursued cases through all levels of China’s system and has achieved over 500 successes. She has also managed litigations throughout Asia, including high court and criminal infringement cases in China, Korea, Indonesia and the Philippines. Ms. Hsiao offers a unique blend of Western and Chinese cultures and has worked with policy makers from the U.S., Europe and China on trademark arbitrations and criminal infringement cases. For example, Ms. Hsiao was selected by China’s former Deputy Secretary General of the Trademark Association as the only Western attorney to work on a book involving in-depth analysis of top 26 landmark trademark cases. In 2022, she was selected to join TPAC which advises the Under Secretary of Commerce for Intellectual Property on matters relating to the policies and goals of the USPTO.
CloseEarly Discount (through 06/06/25)