Key Canadian Advertising and Competition Law: Compliance Strategies
Avoiding Misleading Advertising Violations Amid Increased Enforcement and New Rules
Recording of a 90-minute CLE webinar/teleconference with Q&A
Conducted on Tuesday, January 8, 2013
Recorded event now available
This CLE webinar will examine current Canadian competition law and enforcement issues for advertisers and marketers conducting business in Canada. The panel will offer best practices for advertisers and explain the key differences between Canadian and U.S. enforcement.
Description
The Canadian Competition Act contains civil and criminal prohibitions on misleading representations and regulates specific types of advertising and marketing practices. Violations can lead to “administrative monetary penalties” of up to $10 million and court orders to cease conduct and pay compensation.
The Competition Bureau has ramped up enforcement efforts. Recent Bureau and private litigation challenges include price and performance claims, use of disclaimers, and the application and scope of the “general impression test.” Developments include increased sectoral regulation and federal anti-spam legislation.
To effectively minimize legal risk, marketers and advertisers in Canada need to know the basic rules that apply to price and performance claims, sales and other promotions (including contests), disclaimers, electronic marketing, and the enforcement agencies’ evolving approach to new technologies.
Listen as our panel of Canadian and U.S. attorneys provides a guide to important competition compliance rules for counsel to companies and associations conducting advertising and marketing operations in Canada. The panelists will review current litigation and Competition Bureau enforcement developments and provide practical compliance guidelines to avoid triggering allegations of misleading representations.
Outline
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Competition Act and advertising/marketing
- Misleading representations
- Comparative claims and advertising
- Price claims
- Performance claims
- Sales and promotions
- Contests
- Anti-spam legislation
- Competition Bureau enforcement trends
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Best practices for advertisers/marketers
- Practical considerations for U.S. companies
- Key differences between Canadian and U.S. enforcement approach
Benefits
The panel will review these and other key questions:
- What types of representations are currently under heavy scrutiny by the Competition Bureau?
- How should marketers prepare for the federal anti-spam legislation expected in 2013?
- What kinds of safeguards are needed to ensure that price, performance or comparative claims or the use of disclaimers do not violate the Competition Act?
Following the speaker presentations, you'll have an opportunity to get answers to your specific questions during the interactive Q&A.
Faculty
Steve Szentesi
Steve Szentesi Law, Vancouver, Canada
He has advised domestic and foreign business clients in relation to a broad range of Canadian advertising, marketing, consumer protection, competition/antitrust and regulatory law matters. His work includes counsel to individuals and organizations on compliance with laws and regulations in these areas, as well as education and policy services for companies, associations and government agencies.
Christopher A. Cole, Partner
Crowell & Moring, Washington, D.C.
He handles matters involving false advertising, unfair competition and trade regulation, commercial matters, libel and disparagement, brand protection, and defense of government enforcement proceedings. He has earned national accolades for his work in the area of false advertising litigation under the federal Lanham Act.
Mark C. Katz, Partner
Davies Ward Phillips & Vineberg, Toronto, Canada
He has advised domestic and international clients on a wide variety of competition law matters, such as mergers and acquisitions, criminal cartel investigations, joint ventures, abuse of dominance, distribution and pricing practices, misleading advertising and compliance, and other legislation governing foreign investment in Canada.
Anita Banicevic, Partner
Davies Ward Phillips & Vineberg, Toronto, Canada
She advises domestic and international clients on many aspects of Canadian competition and foreign investment review law, including mergers, criminal and civil investigations, misleading advertising, and other pricing, distribution and general compliance matters.
Ordering
Online CLE - Audio Recording
Includes streaming audio of full program plus handouts (available 24 hours after live program).
CLE:
Pre-approved for participatory or non-traditional/alternate format credit in: CA, HI*, NY*, WV*.
Pre-approved for self-study credit in: AK, AZ, MO, MT, TX*, VT, WA.
Upon request, also available in: CO, CT*, FL, GA, ID, KY, LA*, ME, NC, ND, NE, NH, NM, NV, OR*, SC, TN, UT, WI, WY. If you are applying for credit in one of these states, make sure to select those states when placing your order.
(*Indicates that Strafford must report attendance.)
Online CLE Audio $297.00
Available 24 hours after the live event
Recorded Event
Includes full event recording plus handouts (available after live seminar).
CLE: Pre-approved for self-study credit in: AK, AZ, CA, CT, HI, MO, MT, NY, TX*, VT, WA, WV. Upon request, self-study credit is also available in: CO, FL, GA, ID*, KY, ME, ND, NE, NH, NM, NV, OR, UT, WI, WY. If you are applying for self-study credit in one of these states, contact Strafford CLE at 1-800-926-7926 ext. 35 or CLE@straffordpub.com. (*Indicates that Strafford needs to process the CLE — see below to purchase this option.)
Webinar Download (Slide Presentation with Audio) $297.00
Available three business days after the live event
DVD (Slide Presentation with Audio) $297.00
plus $9.45 S&H
Available ten business days after the live event
MP3 Download (Audio with Slide PDFs) $297.00
Available 24 hours after the live event
CD (Audio with Slide PDFs) $297.00
plus $9.45 S&H
Available ten business days after the live event
Webinar/Teleconference
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CLE Credit
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CPD Credit
CPD credit for this program has been approved in British Columbia. This program may qualify for CPD credit in additional Canadian provinces. Please check with your province for details.
Customer Reviews
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