Co-Branding Partnerships and Joint Ventures: When It Works and Creating the Proper Deal Documents to Protect Your Client's Interests
Recording of a 90-minute premium CLE video webinar with Q&A
This CLE course will provide guidance to counsel to companies involved in or considering co-branding partnerships. The panel will examine the factors companies should consider before entering a partnership. The panel will also discuss structuring the agreement, pitfalls of co-branding, special issues when working with a charity, and addressing disputes when problems arise.
Outline
- Considerations companies need to think about before agreeing to co-brand
- Structuring the agreement
- Creation of content
- Licenses
- Co-branding
- Compensation
- Termination
- Indemnity
- Liability
- Ownership
- Rights in customer data
- Pitfalls of co-branding (even if it's successful)
- Regulatory issues when working with a charity
- Dealing with disputes when problems arise
Benefits
The panel will review these and other key issues:
- What key provisions should be addressed when structuring a co-branding agreement?
- What are the pitfalls of co-branding, even if the partnership is successful?
- What guidelines should the parties put in place to govern the business relationship?
Faculty
Ed Chansky
Shareholder
Greenberg Traurig
Mr. Chansky focuses his practice in the areas of intellectual property (particularly development, selection, protection... | Read More
Mr. Chansky focuses his practice in the areas of intellectual property (particularly development, selection, protection and licensing of trademarks worldwide) and advertising, sales promotion, and trade-regulation law, including charitable promotions, cause-related marketing, sweepstakes, contests, gift cards, eCommerce, substantiation of advertising claims, social gaming, social media, and all aspects of unfair or deceptive trade practices in a wide variety of industries. A trusted advisor to many national companies, Mr. Chansky is a frequent speaker at seminars and conferences on advertising and promotion law topics, including sweepstakes, premium production, coupon and rebate offers, charitable promotions, social gaming, and social media, and has helped shape state legislation affecting sales promotion matters. He also works with clients on a wide range of contract and licensing matters, including agency-client agreements in the advertising and sales promotion industries, software and website development, privacy policies and terms of use, and other matters affecting intellectual property, marketing and electronic commerce.
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Shana L. Olson
Counsel
Sterne, Kessler, Goldstein & Fox
Ms. Olson’s work focuses on U.S. and international trademark clearance, prosecution, enforcement, and portfolio... | Read More
Ms. Olson’s work focuses on U.S. and international trademark clearance, prosecution, enforcement, and portfolio management, and design patent prosecution. She has significant experience in trademark prosecution before the U.S. Patent & Trademark Office, inter partes proceedings before the U.S. Trademark Trial and Appeal Board, and domain name enforcement pursuant to the Uniform Domain Name Dispute Resolution Policy. Ms. Olson represents a diverse group of large and small clients in the biotech, pharmaceutical, entertainment, telecom, consumer products, media, food and beverage, and manufacturing fields. She has extensive experience in managing large domestic and international trademark portfolios, and has organized and implemented large-scale trademark enforcement campaigns.
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