Fair Use and IP Infringement on Social Media: Policing and Protecting Licenses, Copyright, and Trademark Rights
Recording of a 90-minute premium CLE video webinar with Q&A
This CLE course will explain to counsel when fair use protects sharing content on social media sites and when it crosses the line into unauthorized infringement. The panel will outline steps for counsel to advise companies on monitoring and protecting against unauthorized use of their brands and social media content.
Outline
- IP infringement risks companies face from social media
- When is the use of marks and copyrights online fair use?
- Strategies for protecting marks and copyrights in social media
Benefits
The panel will review these and other key issues:
- What are best practices to proactively protect brands from infringement by social media site users without losing the marketing advantages?
- Can IP owners pursue social media users who impermissibly post, pin, or share content for infringement based on other users (individually or en masse) re-posting that item?
- What are the crucial first steps that counsel can advise businesses to take after identifying alleged IP infringement by a social media user?
Faculty
Ian C. Ballon
Shareholder, Co-Chair Global Intellectual Property & Technology Practice Group
Greenberg Traurig
Mr. Ballon represents Internet, technology, entertainment companies and social networks in internet-related... | Read More
Mr. Ballon represents Internet, technology, entertainment companies and social networks in internet-related litigation including copyright, trademark, trade secret and rights of publicity litigation and defense of privacy and behavioral advertising class action suits. He authored the five-volume treatise, E-Commerce and Internet Law: Treatise with Forms 2d edition (West 2009) and the earlier first edition.
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Rosaleen Chou
Partner
Knobbe Martens
Ms. Chou advises on brand protection and strategy. She represents a wide variety of domestic, multi-national and... | Read More
Ms. Chou advises on brand protection and strategy. She represents a wide variety of domestic, multi-national and foreign-owned businesses across a broad array of industries. Ms. Chou's experience ranges from computer software and hardware, consumer electronics, social media, virtual reality, entertainment, fashion and apparel; to cosmetics, professional and college sports, advertising, food and beverage, wine and spirits; to financial services, telecommunications, energy, biotech, healthcare, engineering, and publishing.
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Mary L. Grieco
Partner
Olshan Frome Wolosky
Ms. Grieco focuses on assisting clients with the development, management and protection of their brands. She manages... | Read More
Ms. Grieco focuses on assisting clients with the development, management and protection of their brands. She manages domestic and international trademark portfolios, both large and small, and counsels clients with regard to their copyright and design matters, which includes securing protection for trademarks, copyrights and designs throughout the world. Her clients span a wide range of industries, including fashion, cosmetics, entertainment, financial services, technology, food, restaurant, and general consumer goods. Ms. Grieco has broad experience counseling clients in the use of the internet and social media to help build their brands, and advises clients on the pitfalls of Internet-based advertising, website content, and other Internet-related issues.
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