Designing Effective Consumer Surveys in Advertising and Trademark Disputes
Recording of a 90-minute premium CLE video webinar with Q&A
This CLE will guide IP counsel on the use of surveys to demonstrate key legal issues in trademark and advertising disputes. Our panelist will provide critical, up-to-date case law developments that trial counsel and their experts need to know about on their quest to design admissible and effective survey evidence.
Outline
- Timing of survey evidence
- Replicating marketplace conditions
- Choosing the correct survey format
- Selecting survey stimuli
- Identifying the proper survey population
Benefits
The panelist will review these and other key questions:
- How can counsel best utilize trademark surveys to demonstrate likelihood of confusion?
- What steps should counsel take to ensure the survey is properly designed and formulated to achieve counsel's intended goal?
- What are the best practices for counsel to make sure the survey results are admissible?
Faculty
J. Michael Keyes
Partner
Dorsey & Whitney
Mr. Keyes is the firm-wide co-head of Dorsey’s trial group and a “go to” intellectual property and... | Read More
Mr. Keyes is the firm-wide co-head of Dorsey’s trial group and a “go to” intellectual property and commercial litigation trial attorney with a vast reservoir of experience in cases involving trademarks, copyrights, and false advertising, including individual consumer and class action claims. He and his team have represented some of the world’s most recognized brands and companies in high-stakes litigation in numerous federal courts across the country including Washington, Oregon, California, Colorado, Minnesota, Illinois, New York, Massachusetts, Utah, and Florida. These disputes have encompassed a wide array of subject matters including medical diagnostics software, online games and apps, Google Ads, social media, e-books, consumer products, food and beverage, fashion, sports equipment, educational testing tools, and hospitality services.
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