URS, UDRP, ACPA and Beyond: Domain Name Enforcement in the New gTLD Era

Strategies for Brand Protection, Leveraging Recent Decisions, Weighing the Pros and Cons

Recording of a 90-minute premium CLE webinar with Q&A

Conducted on Tuesday, June 26, 2018

Recorded event now available

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Program Materials

This CLE webinar will provide guidance to trademark counsel on the advantages and disadvantages of the Uniform Rapid Suspension (URS) system, the Uniform Domain Name Resolution Policy (UDRP) and the Anticybersquatting Consumer Protection Act (ACPA). The panel will examine the considerations in determining which action should be pursued under different scenarios when challenging infringing domain names and offer strategies to navigate the systems.


Trademark owners and their counsel must understand the benefits and limitations of the URS, UDRP and the ACPA to ensure that they are adequately protecting their trademarks in the evolving domain name space. As the domain name space expands, it is important for enforcement efforts against infringing domain names to remain cost-effective. That being said, there are times when a domain name infringement may warrant a federal suit.

Evaluating the effectiveness of the URS system, introduced in connection with ICANN’s new gTLD program, in this context involves a consideration of cost-effectiveness and outcomes. Among the advantages of the URS are quicker adjudication and lower cost. However, the URS has disadvantages that should have trademark owners carefully considering which system to use, including the lack of a transfer remedy for the domain name in question.

Listen as our authoritative panel of trademark attorneys provides guidance to trademark counsel on the advantages and disadvantages of various rights protection mechanisms and strategies, including the URS, UDRP and ACPA. The panel will examine the considerations in determining how to develop and implement a successful domain name enforcement strategy, how to select the best dispute resolution mechanism, and how to manage a domain name portfolio as new gTLDs continue to be added to the domain name landscape.



  1. URS vs. UDRP vs. ACPA
    1. Pros and cons of using them
    2. When it makes sense to use each
  2. Recent court decisions/proceedings
  3. Strategies for navigating the dispute resolution mechanisms and potential court action


The panel will review these and other crucial issues:

  • How has the domain name space evolved since the launch of the new gTLD program, and how do these changes affect overall enforcement concerns?
  • What are the advantages and disadvantages of the URS? The UDRP? The ACPA?
  • What factors should counsel consider when determining how to address an infringing domain name?
  • What strategies should counsel employ to successfully navigate the URS, UDRP, ACPA and other rights protection mechanisms or forums?


Innocenti, Debra
Debra L. Innocenti

Innocenti Jones

Ms. Innocenti maintains a diverse transactional and litigation practice for emerging companies in the technology...  |  Read More

Jennings, Jonathan
Jonathan S. Jennings

Pattishall McAuliffe Newbury Hilliard & Geraldson

Mr. Jennings protects brands, copyrighted works and domain names throughout the world. As part of his practice, he...  |  Read More

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